BRAND MARKETEER Full-time

Neighborly® · Remote, United States

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. The

Local Performance Marketing Specialist

is a contributor role within the marketing team and the organization. This is a hands-on role, with significant focus on local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners.
This person will work with their manager on recommended plans and oversee the execution of programs for franchise owner’s local marketing plans. Partner with the Field Business Coach team, ensuring the integrated marketing strategy and marketing best practices align with the brand’s go-to-market strategy and competitive set, with the objective of delivering individual franchise owner top-line revenue targets and market share growth.

As a

Local Performance Marketing Specialist

on the

Marketing

team, a typical day for you will include:
Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
Integrated marketing plan tracking and coaching recommendations to franchise owners
~ Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.

~ Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.

~ Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

~ Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Bachelor’s degree in Marketing

~3+ years marketing experience ideally within a franchise service or retail industry

~3+ years’ experience with digital marketing, highly analytical and data-driven

~ Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.

~ Hybrid work model

: this role is approved to be fully remote

~ Office locations:

~Financial Benefits:

Equity and bonus opportunities.

The Associate must be able to stand and sit in an office environment; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.
The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. Share this job with a friend and follow us on

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Brand:
HMS House Master