Sr Sales Executive (Diesel Exhaust Fluid)

The Hiring Company · India

Job Summary

We are seeking a dynamic and result-oriented Sales Executive to promote and expand the sales of AdBlue (Diesel Exhaust Fluid - DEF). The ideal candidate will be responsible for developing new customers, managing distributor and dealer networks, increasing market penetration, and achieving sales targets within the assigned territory.

Key Responsibilities

Sales & Business Development Generate new business opportunities within the assigned territory. Develop and maintain relationships with fleet operators, transport companies, logistics firms, mining companies, construction companies, fuel stations, automobile workshops, OEM dealers, and industrial customers. Appoint and manage distributors, dealers, and channel partners. Conduct regular field visits to identify new customers and business opportunities. Achieve monthly, quarterly, and annual sales targets. Prepare quotations, negotiate prices, and close sales orders.

Customer Relationship Management

Maintain strong relationships with existing customers. Ensure timely order processing and customer satisfaction. Resolve customer complaints and coordinate with internal departments. Conduct regular follow-ups for repeat business.

Product Promotion

Educate customers on the benefits and correct usage of AdBlue. Explain BS-VI emission norms and the importance of high-quality Diesel Exhaust Fluid. Conduct product demonstrations and customer awareness programs. Participate in exhibitions, dealer meets, and promotional campaigns.

Market Intelligence

Monitor competitor pricing, products, and promotional activities. Collect market feedback and submit regular reports. Identify emerging business opportunities and market trends.

Sales Operations:

• Prepare daily sales reports and visit reports.
• Maintain accurate records in CRM or ERP systems.
• Coordinate with Production, Dispatch, and Accounts for timely deliveries.
• Ensure timely collection of payments from customers.
• Key Performance Indicators (KPIs)
• Monthly Sales Volume
• Revenue Achievement
• New Customer Acquisition
• Distributor Development
• Collection Efficiency
• Customer Retention
• Market Coverage
• Sales Pipeline Growth

Qualifications

Graduate in any discipline (Any Degree).

Diploma or Degree in Marketing, Business Administration, Chemical Engineering, or Mechanical Engineering will be an added advantage.

Experience

10-12 years of experience in B2B field sales.

Preference will be given to candidates from:

AdBlue / DEF

Lubricants

Automotive Fluids

Industrial Chemicals

Fuel & Oil

Commercial Vehicle Industry

Auto Parts

Fleet Solutions