Communications Lead

Schbang · Mumbai, India

About the Role

Schbang is rebuilding its Communications function. The previous Communications Lead role tried to own everything — internal comms, cross-team coordination, PR, and social — and that combination made it impossible to do any one of them well. We're splitting it into three focused functions: Corporate Communications & Reputation, Communications Operations & Internal Comms, and Social & Content. This JD is for the last one.

The Social & Content Lead owns Schbang's presence on Instagram, LinkedIn and YouTube — turning the company's narrative into content people actually want to watch, save and share. You'll set the strategy, build and run the content calendar, spot what's working before it's obvious, and lead the team that turns your briefs into finished work: 3 video editors, 2 graphic designers and a communications writer.

This is a hybrid strategist-manager role. Half the job is deciding what Schbang should say and where. The other half is running a small creative team well enough that good ideas consistently ship on time and at quality. You'll report to the Head of Communications, who sets the overall narrative — your job is to translate that into a channel and content strategy, and make it land.

What You'll Be Doing

Strategy & Content

• Develop and Execute Strategy: Design and implement a robust social media strategy across Instagram, YouTube, Facebook, LinkedIn, X to align with overall business goals and brand. Define content pillars, tone, and the editorial/content calendar
• Content Creation & Curation: Ideate, write, and oversee the production of high-quality, visually appealing content (Reels, Carousels, Stories, and videos) tailored to the agency niche. You are happy to appear on camera, shoot, edit and handle everything yourself, OR you can delegate these tasks to the respective team members.
• Community Building: Actively engage with our audience by responding to comments, basic knowledge of agency as a business is appreciated. Understand each platform's audience and adapt content and format accordingly, instead of posting the same thing everywhere. Own social listening and feed it back into what gets made next
• Campaign Management: Lead the social rollout for certain offline events.
• Trend Spotting: Stay ahead of social media trends, algorithm updates, and viral audio to ensure the brand remains culturally relevant and innovative.
• Analytics & Reporting: Track key performance indicators (follower growth, engagement rate, click-throughs, and conversions), analyze the data, and optimize future strategies based on insights.

Team Leadership & Production

• Directly manage the Creative Production Studio - Video Editors, Graphic Designers, Copy Writer
• Write clear, specific creative briefs so the team isn't guessing what “good” looks like
• Set priorities and sequencing when multiple things are urgent at once - the Studio also supports Communications Operations, so you'll be negotiating capacity, not just assigning it
• Run regular 1:1s, give real feedback, and grow the skills of your editors, designers and writer
• Own quality control end to end - nothing goes out that doesn't meet the bar
• Build workflows that hold up under pressure, not just on a calm week

Execution & Publishing

• Own the publishing calendar and posting cadence across all the channels
• Track performance - reach, engagement, follower growth, content-level results - and turn it into Problem Statement, Why why analysis, learnings and way forward, not just reports
• Run Schbang's social shoots end to end, from concept to on-ground execution
• Move fast on real-time or reactive content opportunities as they come up

Cross-Functional Collaboration

• Partner with the Public Relations POC to keep PR narratives and social content aligned
• Coordinate with Communications Operations when Studio bandwidth is needed for internal, client or corporate work
• Work with business units only where it's relevant to Schbang's own channels.

What We're Looking For

• 3–5 years in social media strategy / social media management — agency, D2C, or content-first company background preferred
• Proven experience leading a team that included video editors, graphic designers and copywriters — you know how to brief creative people, not just brief creative work
• A manager by heart — you genuinely enjoy developing people, not just producing content. You've run 1:1s, given direct feedback, and built team culture, not just delegated tasks
• Strong platform instincts — you know what performs on Instagram vs. LinkedIn vs. YouTube, and you don't treat them the same
• A sharp, current eye for trends, formats and editing styles — and the judgment to know what's actually right for Schbang versus what's just trendy
• Comfortable with ambiguity and a bit of chaos — priorities shift, something breaks at the worst time, and you figure it out instead of waiting to be told what to do
• Strong writing and briefing skills — you can turn a vague idea into a brief a designer or editor can actually execute against
• Data-literate — comfortable reading analytics and using them to make calls, not just reporting numbers upward
• Bonus: experience building content IPs or franchises from scratch, not just running an existing calendar. Also basic knowledge of Tech and Media is appreciated.

How Success Will Be Measured

• Channel growth — follower growth, reach and engagement across Instagram, LinkedIn, YouTube, etc.
• Content output & quality — consistent publishing cadence without sacrificing the creative bar
• New Successful IPs launched — new content formats/franchises tested or launched each quarter
• Team health — retention, 1:1 consistency, and whether the Studio finds briefs clear and workload manageable
• Turnaround time — brief-to-publish speed, especially for trend-driven or reactive content
• Cross-functional trust — Comms Operations experience the Studio as reliable, not a bottleneck
• Narrative alignment — content consistently reflects and reinforces the strategic narrative set by the Head of Communications