Director of Sales Marketing

About the roleVīb Denver, a full-service hotel in Denver managed by TWC Management, is converting to Aiden by Best Western, an upscale boutique brand, and is hiring a Director of Sales & Marketing to own the hotel's local sales effort and grow group, corporate and locally negotiated room revenue.

Ensure you read the information regarding this opportunity thoroughly before making an application.
This is a rare chance to lead sales through a brand conversion: you will reposition the hotel in the market, relaunch it to corporate and group clients under the Aiden name, and build its local book of business from day one.
This is a hands-on leadership role for a seller who still loves to prospect. You will build the sales plan, run the sales office, and work closely with the General Manager, Revenue Manager and Director of F&B to drive total hotel revenue across rooms, meeting space and catering.You will be rewarded directly for what you bring in: on top of base salary, you earn commission on every realized room booking the local sales department generates.
Key responsibilitiesSales leadershipBuild and execute the annual sales and marketing plan and budget with the General ManagerAchieve or exceed budgeted group, corporate (LNR) and local room revenueLead, coach and hold accountable any sales managers and sales coordinators on the teamRun weekly sales meetings, pace reviews and account reviewsBusiness developmentProspect, solicit and close new group, corporate, SMERF, sports, wedding and social businessNegotiate and manage locally negotiated rate (LNR) accounts with Denver-area companiesConduct outside sales calls, site tours, client entertainment and trade show / networking eventsBuild relationships with Visit Denver, local businesses, event venues and community partnersMaintain an active pipeline in the CRM / sales system with accurate, up-to-date activityRevenue and total-hotel resultsPartner with the Revenue Manager on group displacement, pricing and rate strategyWork with the Director of F&B and catering team to sell meeting space, banquets and catering packagesDrive bookings for the hotel's outlets and event spaces as part of group and local salesReview group contracts for profitability, attrition, cancellation and F&B minimumsMarketingOversee the hotel's local marketing: website content, social media, email campaigns, promotions and collateralEnsure compliance with brand sales and marketing standards and programsTrack competitor activity and market trends and report on market shareReportingDeliver weekly and monthly reports on production, pace, pipeline and forecastPrepare sales sections of the annual business plan and ownership reports
QualificationsRequired4+ years of hotel sales experience, including group and corporate sales2+ years in a sales leadership role (Director of Sales, Associate/Assistant DOS or Senior Sales Manager)Proven record of meeting or exceeding room revenue goalsStrong negotiation and contract skills, including group and LNR agreementsWorking knowledge of hotel sales systems / CRM, STR reports and revenue management conceptsComfortable prospecting, making outside calls and building a book of business from scratchExcellent written and verbal communicationPreferredFull-service or upscale/lifestyle hotel experience with meeting space and cateringEstablished relationships in the Denver market, including corporate accounts and Visit DenverExperience selling F&B, banquets and event spaces alongside roomsBachelor's degree in Hospitality, Business, Marketing or a related field
Compensation$90,000–$95,000 base + uncapped commission, with realistic total earnings of $105,000+ per year. Based on historical production, commission alone would have exceeded $15,000, and a strong producer will earn more. xzbcwsv Commission structureCommission of 0.75% is earned on all realized room revenue from bookings generated by the local sales departmentQualifying bookings include groups, locally negotiated rate (LNR) accounts, and other local bookings sourced through the sales department"Realized" means the guest has stayed and the revenue has been posted and collected; cancelled, no-show and attrited room nights do not earn commissionCommission is calculated on net room revenue (excluding taxes, fees and F&B) and paid quarterly in arrearsFull terms, including booking attribution and payout timing, are set out in a written commission plan provided at offer
Reporting, benefits and how to applyReports to: General ManagerLocation: On-site in Denver, CO, with regular outside sales callsSchedule: Full-time; evenings and weekends as needed for site tours and client eventsBenefits: Health, dental and vision insurance options, SIMPLE IRA contribution, paid time off, and hotel and F&B discounts
To apply, send your resume and a short note on your best sales win to Jennifer DiCianni at . TWC Management is an equal opportunity employer.