Email Manager

Justin Alexander is looking for an Email Manager to lead digital comms across email and partner with our Digital Product & Engineering team to support our websites, driving engagement across both our B2B wholesale and direct-to-consumer channels. This role plays a critical part in delivering thoughtful, timely, and impactful communications that strengthen relationships with our retailer partners while elevating the customer experience for brides.

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As part of our Marketing team, you'll own the planning, execution, and optimization of email communications while supporting website content and digital campaigns that align with our brand and business objectives. You'll collaborate cross-functionally with teams across Marketing, Digital Product & Engineering, Sales, Customer Experience, and Creative to ensure every touchpoint is cohesive, effective, and delivers measurable results.
Reporting to the Director of Digital Marketing & Partnerships, you'll work closely with our Strategy Director, Social Media & Content team, and other key stakeholders to execute integrated campaigns that support our global brands.
This position is based at our Springfield, NJ headquarters on a hybrid schedule, with four days per week in the office.
What You'll Do Communications Lead digital storytelling across email and web, developing consumer-facing and retailer-facing communications that are on-brand, timely, and aligned to key brand moments and company objectivesAlign B2B email and communications execution with the broader B2B comms strategy set by the Strategy LeadPartner with Sales and Customer Service teams to craft and share relevant updates in a timely mannerPartner with Global leads (EU and UK), to align on programming, ensuring a cohesive global output with regional nuances
Email Create and own email channel strategy for B2B and D2C audiences in partnership with the Director, executing against business and brand goals across retailer announcements, launches, incentives, campaign activations, and seasonal initiativesOwn the end-to-end execution of email campaigns, from concept through send, including asset coordination, QA, and schedulingDevelop messaging and evolve formats for email that optimize engagement and drive incremental activityOwn market and launch communications timelines, ensuring retailers receive timely updates on collections, order deadlines, styles at risk, discontinuations, and ship windows with enough lead time to actCollaborate with graphic design to optimize the look and feel of emails, elevating visual quality and evolving layouts into more effective designsPartner with Digital Product & Engineering and Sales to align the email calendar with business needs, launches, and key promotional momentsAudit and evolve existing automated flows and build new, complex journeys based on customer behaviorTake a data-led approach through Salesforce to identify new opportunities for storytelling, cross-selling, automation, dynamic content, and personalizationManage audience segmentation and list health by region, improving triggers, audience definitions and deliverabilityOwn reporting across the email channel, tracking open rate, click through/click-to-open, revenue/orders influenced, portal activity, and unsubscribe rate, translating insights into recommendations for ongoing strategyPartner with the Director and EU leads to set benchmarks and performance targets, while managing a testing roadmapPartner with the Social Media & Content team to feature relevant content, including ongoing influencer spotlightsLead briefings for designers and the Social Media & Content team, translating campaign goals into clear creative and content directionStay organized with to ensure cross-functional operational excellence
Web Support website optimization initiatives in partnership with the Digital Product & Engineering team, contributing content and copy that improves the consumer journey across key touchpointsPartner with Digital Product & Engineering and Product Teams to develop copy and content that ensures best sellers, new arrivals, and key launches are strategically surfaced and positioned across the website, aligning messaging with merchandising priorities and the broader marketing calendar during key seasonal momentsContribute web copy that supports SEO best practices, ensuring content is optimized for discoverability and organic growth
What You'll Bring4-5 years of experience in B2B email marketing, with hands-on ownership of both writing and executionBackground in the bridal industry a plus. You understand the retail landscape, the wholesale audience, and the seasonal rhythms of the businessProficiency in HubSpot, including campaign management, workflows, and reportingExperience building and optimizing automated email journeys, from simple triggers to multi-step behavioral flowsExperience working within SalesforceComfortable analyzing email performance data and using it to shape content and segmentation decisions, with familiarity in basic testing frameworksAbility to think creatively, strategically and technicallyStrong organizational skills and attention to detail. You manage multiple sends without things falling through the cracksClear communicator who can work cross-functionally and translate strategy into executionComfortable in a fast-paced environment where priorities shift and timelines are tight
Compensation & BenefitsThis role has an anticipated base salary range of $80,000 to $95,000 annually. xzbcwsv The final offer will be determined based on experience, skills, and internal benchmarks.
Justin Alexander offers a comprehensive benefits package that includes:Health, dental, and vision insurance with ancillary options401(k) with company matchPaid time off (vacation, sick days, holidays)Family Building BenefitsTuition ReimbursementEmployee discounts and more