Regional Sales Manager (General Trade)

Kanhai Foods Ltd (Kabhi-B) · Ahmedabad, India

JOB TITLE: Regional Sales Manager (General Trade)

Company: Kanhai Foods Limited

Location: Ahmedabad (with regular travel across Gujarat, Rajasthan, MP & Maharashtra)

Department: Sales & Distribution

Reports to: Business Head / Director

Employment Type: Permanent, Full-time (In-person; no hybrid or remote)

Compensation & Benefits

• Petrol/Diesel expenses on actuals
• Company CUG phone number provided
• Comprehensive incentive benefits package

Role Summary

Kanhai Foods is looking for a Head of General Trade to build and lead our open-market sales across Gujarat, Rajasthan, Madhya Pradesh, and Maharashtra. The role owns primary and secondary sales in the general trade channel — appointing and developing distributors and salesmen across territories, managing regional sales teams, and delivering sales targets and market growth. This is a hands-on leadership role for someone who can build a network from the ground up and drive numbers through the people under them.

What You Will Be Doing

• Own and deliver general trade sales targets across Gujarat, Rajasthan, MP, and Maharashtra.
• Build and expand the open-market network — appoint, onboard, and develop new distributors and salesmen across all territories.
• Lead and manage regional sales teams (sales executives in each region), setting targets, reviewing performance, and driving accountability.
• Develop and execute territory-wise sales strategies to maximise market share, distribution reach, and revenue.
• Establish region- and distributor-level growth plans that connect to overall company objectives; review progress monthly/quarterly and drive corrective action.
• Drive width and depth of distribution — new outlet acquisition, product placement, and visibility in the market.
• Manage distributor relationships, including ROI, claims, stock, and coverage discipline.
• Use sales data to track performance, identify gaps and opportunities, and make effective on-ground decisions.
• Monitor competitor activity, pricing, and market trends, and respond with clear action plans.
• Report sales performance, market feedback, and forecasts to management.

Position Requirements

• 7+ years of experience in general trade / open-market sales, ideally in food, FMCG, or a comparable industry.
• Proven experience building distributor and salesman networks across multiple territories or states.
• Experience leading and managing regional sales teams and salaried associates.
• Strong track record of achieving and exceeding sales targets.
• Excellent negotiation, influencing, presentation, and communication skills.
• Computer proficiency — Excel, PowerPoint, and Word.
• Must have a valid driver's licence with a safe driving record.
• Willingness to travel extensively across the assigned states.
• Bilingual — English/Hindi (Gujarati a plus).

Qualification

• Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred.

Preferred / Good to Have

• Existing distributor/market relationships in Gujarat, Rajasthan, MP, or Maharashtra.
• Experience launching products or expanding into new territories.
• Experience in frozen/bakery/food products.