Zonal sales manager - up & mp

The ZSM achieves and exceeds value and volume sales & market share objectives in their zones through effective distribution, timely network investment and by efficiently and effectively managing their field force.

Essential Duties and Responsibilities:

Sales & Growth Delivery

Achieve net sales target and market share Business forecasting, projecting and driving desired results Identifying opportunities to build business

Distribution Expansion & Channel Development

Ensure stable distributor network both in Urban and Non-Urban markets Set, Monitor and ensure achievement of brand wise, area wise distribution targets. Ensure proper identification, activation and management of wholesale and SS channel to improve indirect coverage Drive efficiencies on ground through right training of the team

Trade Marketing Execution

Develop innovative plans to activate markets basis local knowledge and share with HO in a timely manner Ensure high-impact execution of trade schemes (visibility, POSM, retailer adoption) Maximize ROI and budget utilization on trade promotions

Market Intelligence & Competition Tracking

Generate actionable market insights Drive timely interventions aligned with market dynamics

Team Leadership & Capability Building

Coach, mentor and motivate field force to ensure performance maximization Ensure timely alignment of team on all initiatives and plans of the company Talent management and creating talent roadmap

Required Skills:

Technical Skills:

Strong expertise in sales & distribution channel management Solid understanding of P& L, trade spends, and ROI modeling Skilled in sales data analysis with actionable insight generation In-depth knowledge of regional market dynamics, consumer behavior & competition Proficient in distributor management and GTM strategy execution Experienced in sales automation tools (DMS/SFA) Working knowledge of marketing initiatives Strong analytical and problem-solving skills

Behavioral Skills:

Effective communicator High ownership mindset with entrepreneurial drive Strong planning, execution, and multitasking abilities Result-oriented with a sharp sales and customer focus Advanced negotiation and relationship-building skills Proven leadership in managing large, diverse frontline teams Agile decision-maker in dynamic field scenarios Ability to influence cross-functional teams and navigate ambiguity

Qualification:

MBA from premier Institute with 8-12 years of experience in Sales & Trade Marketing Must have experienced Team handling and Leadership role Experience of working in east region of India will be an added advantage