Senior Territory Sales Manager - Inst. & HoReCa

Channel Development & Business Growth Build and expand the Institutional Channel, especially vending-based and direct supply accounts. Identify, target, and onboard new institutional clients including: HoReCa Channel Clubs Airports Introduce Continental Coffee products in both vending and direct-use formats. Expand distribution in non-vending segments with value-added product introductions. Team Management & Training Recruit and lead a team of sales executives to penetrate and service institutional clients. Conduct ongoing training and field coaching to ensure product knowledge and selling skills are aligned with business goals. Sales & Revenue Responsibilities Drive primary and secondary sales in the territory. Maintain healthy sales pipelines and customer engagement to meet monthly/quart