Area sales manager

Gresbond By Kajaria · Delhi, India

Job Description: Area Sales Manager

Location : South Delhi/Gurgaon

Role Purpose

To drive sales of Gresbond products (tile adhesives, grouts, cleaners) through dealer networks, influencers (masons/contractors), and direct market engagement, ensuring strong brand visibility and business growth.

Key Responsibilities

1. Sales & Business Development Achieve monthly and quarterly sales targets in assigned territory. Drive secondary sales through retailers, dealers, and distributors. Identify new business opportunities in construction sites, retail counters, and local markets. Promote the complete range of tile adhesives, grouts, and related products.

2. Dealer & Retail Network Management Develop and maintain relationships with dealers, retailers, and channel partners. Ensure product availability and visibility at retail counters. Expand dealer network and appoint new retailers in the territory. Support dealers with schemes, promotions, and merchandising.

3. Influencer Engagement Build strong relationships with: Masons Contractors Tile installers Builders & small developers Conduct mason meets, site visits, and product demonstrations Promote loyalty programs and incentives (for contractors/masons)

4. Product Promotion & Technical Selling Educate customers and influencers on: Product application. Benefits over traditional cement fixing. Correct usage techniques. Conduct on-site demos and training sessions. Resolve basic product/application queries.

5. Market Intelligence Track competitor activity, pricing, and schemes. Provide feedback on market trends and customer preferences. Identify gaps and opportunities in the territory.

6. Reporting & Coordination Maintain daily sales reports, visit reports, and pipeline data. Coordinate with supply chain/logistics for timely deliveries. Work closely with marketing team for campaigns and promotions.

Key Skills Required Strong retail & channel sales experience Good communication and negotiation skills Relationship-building with dealers and influencers

Qualification & Experience MBA - Preferred 2–6 years of experience in: Tile Adhesive