Senior Organic Growth & AEO Manager

OneStream · Remote, United States

At OneStream, were on a mission to empower every Finance organization and professional to exceed their potential. Our global teams span continents, cultures, and time zones, united by a shared purpose as we build the operating system for modern Finance and help organizations move with greater speed, clarity, and confidence.

Behind every innovation, customer success, and milestone are talented people working together to make a difference. Explore our Careers site to learn more about our people, culture, and benefits.
We’re seeking a strategic, forward-thinking Senior Organic Growth & AEO Manager to define and drive our global search and LLM visibility strategy. You’ll lead traditional and AI-enhanced SEO efforts, influence how our content shows up in LLMs, and work cross-functionally to facilitate collaboration, align stakeholders, and optimize every step of our digital presence.
In addition to being a technical SEO expert, you’ll also need to be an excellent communicator and content partner who can guide content writers and PMMs, create AI GPTs, agents, skills, and workflows, and align marketing execution with business priorities. You’ll partner day-to-day with our web development team to prioritize and guide technical SEO enhancements and with our web writer and content team to produce SEO/AEO-optimized content. You’ll help drive transformation initiatives forward through influence and partnership, while designing the systems and workflows that a future content/knowledge engineer will scale.
It’s the chance to define how buyers discover one of the fastest-growing enterprise finance software companies in the world—and a recognized leader in Enterprise Performance Management and AI-powered Finance solutions—in the AI era of search. This person will be OneStream’s expert voice at the intersection of SEO, AEO, AI, and web strategy, with a mandate to partner with the Sr. Director of Digital Marketing & Brand Experience to build the playbook from the ground up.
Lead buyer question mining to define the critical questions OneStream must win in search and AI-generated answers and translate them into a prioritized topic hub and question-cluster roadmap. Own creation of L3-L5 content around all persona questions.
Lead holistic keyword research, gap analysis, and optimization initiatives using tools like SEMRush and/or Ahrefs.
title tags, headers, metadata, internal linking) for all pages – by creating and constantly improving Claude Skills and “teams” that all Marketing resources can leverage to optimize their content.
Partner with paid media and demand teams to coordinate SEO + SEM keyword portfolios for shared pipeline goals.
Shape editorial and content planning calendars to align with search and AI engine trends.
Monitor how OneStream content surfaces in generative interfaces and optimize accordingly with a primary focus on OneStream being cited and most importantly, recommended, not just visible or referenced.
Lead the implementation of schema, FAQs, structured data, and conversational formats to improve AI snippet performance.
using Zapier or Make) to accelerate content creation and optimization.
Own AI crawler accessibility across the site, ensuring AI engine crawlers (e.g., GPTBot, Claude-Web, PerplexityBot, and Google-Extended) are permitted on key content paths via robots.txt and WAF configuration so OneStream content can be discovered, indexed, and cited by AI engines.
txt file to direct AI engines to the highest-priority pages, keeping it current as new pillar pages and content launch.
Technical SEO & Web Performance

Conduct regular technical SEO audits with Screaming Frog or similar tools (crawlability, schema, Core Web Vitals, etc.).
Scrunch AI, Chosenly or Brand Radar) to monitor how OneStream is surfaced, cited, and recommended across AI engines, and translate findings into optimization plans that you drive.
Partner with web development and design teams to embed SEO and UX best practices in every build and implement improvements (e.g., Content Strategy & Collaboration

Shape AI-generated content strategy, including prompt development, keyword alignment, and tone.
Work with product marketers, Finance and product SMEs, and copywriters to build and continuously optimize & refresh high-quality, buyer-question-aligned content including category and competitor compete pages.
Establish and govern a sitewide content refresh framework and prioritization model so existing pages are systematically re-optimized for search and AI answers.
Optimize and repurpose atomized messaging and content for various formats: listicles, landing pages, solution pages, blogs, comparison pages, etc.
Educate internal teams on SEO/AEO best practices, equipping PMM and content partners with AEO GPTs, agents, and repeatable AI workflows for self-service efficiency.
Own third-party authority strategy across the sources AI engines cite most, including software review sites (e.g., G2, Gartner Peer Insights, TrustRadius), Reddit and practitioner communities, marketplaces, social platforms, Wikipedia, and industry publications, in close partnership with PR and social teams.
Build YouTube into the AEO channel mix, ensuring videos carry accurate, manually edited transcripts, buyer-intent titles, and chaptered, question-based structure so AI engines can extract and cite them, in partnership with the video and social teams.
Drive backlink strategy through outreach, PR collaboration, and partner content syndication.
Partner with marketing operations and RevOps to establish AI referral attribution, including a dedicated “AI Referral” channel in GA4, a self-reported “how did you hear about us?” lead field that names AI assistants, and a dark-funnel model to estimate true AI-influenced pipeline that would otherwise be misattributed to direct traffic.
Track and report on traditional organic search performance KPIs (traffic, rankings, conversions, CTRs).
Deliver regular insights and strategic recommendations to Marketing leadership and stakeholders.
Web-influenced pipeline and conversion lift across key buyer-journey and campaign landing pages.
Visibility and narrative accuracy in AI-generated answers for our core categories (with the SEO/AEO Lead).
On-time, on-brief delivery of complex web projects, evidenced by a steady testing cadence and documented learnings.
Required Education and Experience

~ Bachelors degree in Computer Science, Business (technical background), or Information Systems, or equivalent years of experience, required.
~5-7+ years of technical SEO experience, preferably in fintech, enterprise software, and/or B2B SaaS.
~ Hands-on experience with Sanity, Webflow, and/or equivalent CMS platforms.

Experience with AI tooling and prompt engineering, including creating and fine-tuning custom GPTs, Claude Skills, or agents, and using workflow builders like Zapier or Make, to make content creation and search optimization best practices more accessible across the organization.
Masters degree in Computer Science, Business, or Information Systems preferred.
Fluent in HTML, schema markup, and modern technical SEO practices.
Advanced proficiency in Profound, SEMRush, Google Analytics, Search Console, Ahrefs, Screaming Frog, Scrunch AI, Brand Radar, and related tools.
Experience working across functions to facilitate collaboration, align stakeholders, and drive transformation initiatives forward using a collaborative, servant-leader approach.
OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. Excellent Medical Plan
Dental & Vision Insurance
Life Insurance
Short & Long Term Disability
Paid Holidays
Professional Development
Retirement Plan

LI-Remote

OneStream Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations, and ordinances.
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