Demand Generation Executive

engineersmind · India

Key Responsibilities

• Generate leads through email, LinkedIn & cold calling.
• Build and maintain qualified prospect pipeline.
• Understand prospect needs and introduce solutions.
• Schedule meetings and product demos.
• Maintain accurate CRM and lead records.
• Work with Sales & Marketing to achieve targets.
• Track and improve campaign performance.

Required Skills & Qualifications

• Bachelor’s degree in relevant field.
• 2–5 years in Demand Generation & cold calling.
• B2B Technology / SaaS experience.
• Experience in integrated demand generation campaigns.
• Strong knowledge of lead generation & nurturing.
• Understanding of marketing funnel & buyer journey.
• Hands-on CRM & marketing automation experience.
• Experience with email, LinkedIn, webinars, SEO & paid campaigns.
• Campaign reporting & performance optimization skills.
• Strong written & verbal communication.
• Ability to manage multiple campaigns.