Lead Generation Specialist

Quess Corp (Billion Careers Pvt Ltd) · India

Company Description Quess Corp (Billion Careers Pvt Ltd) is a technology-enabled workforce solutions and staffing provider connecting organizations with skilled talent across industries.

Role Description This is a full-time, on-site Lead Generation Specialist role based in Bengaluru, focused on driving qualified inbound and outbound pipeline through performance marketing and organic search. The specialist will own end-to-end demand generation, including planning, launching, and optimizing paid campaigns across Google Ads (Search, Display, PMax, YouTube), Meta, LinkedIn, and other paid social and native platforms, while managing budgets, bids, audience segmentation, and creative testing against CPL and CAC targets.

SEO forms a core pillar of the role. The specialist will drive organic lead flow through keyword research, on-page and technical SEO, content optimization, site architecture and page-speed improvements, schema implementation, link building, and local SEO. This includes running technical audits, fixing crawl and indexation issues, and improving rankings for high-intent commercial keywords.

The role also covers landing page and conversion rate optimization, A/B testing, lead capture and form optimization, marketing automation and email or WhatsApp nurture flows, retargeting, and lookalike audience building. The specialist will qualify and score leads, maintain data hygiene in the CRM, route leads to sales, and coordinate closely with the sales team on follow-ups and conversions.

Analytics and reporting are central to the role: setting up and managing GA4, Google Tag Manager, Search Console, conversion tracking, UTM governance, and attribution models; building dashboards; and reporting on pipeline health, channel performance, funnel drop-offs, and ROI to internal stakeholders.

Qualifications

• 4 to 5 years of hands-on experience in lead generation, performance marketing, or digital demand generation, preferably in staffing, recruitment, B2B services, or a high-velocity sales environment.
• Deep, demonstrable SEO expertise across technical SEO, on-page and off-page optimization, keyword strategy, content optimization, site audits, and measurable organic growth. This is a significant and ongoing part of the role, not an occasional add-on.
• Proven paid media experience across Google Ads, Meta, LinkedIn, and other paid social, native, and programmatic platforms, with direct budget ownership and accountability for CPL, CPC, ROAS, and CAC.
• Proficiency with SEO and analytics tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Google Tag Manager, and Looker Studio.
• Experience with CRM and lead management platforms (Salesforce, HubSpot, Zoho, or similar), lead scoring, and marketing automation workflows.
• Strong landing page and CRO capability, including A/B testing, heatmap tools, and funnel analysis.
• Solid data analysis and reporting skills, with the ability to translate campaign and pipeline metrics into actionable recommendations.
• Strong communication skills to engage prospects, build rapport, and support conversion efforts alongside the sales team.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.
• Ability to work on-site in Bengaluru, manage multiple campaigns simultaneously, and consistently meet lead and pipeline targets in a fast-paced environment.