Marketing & Lead Generation Executive

ShriPath Consulting · Aurangabad, India

Chhatrapati Sambhajinagar, Maharashtra

Full-Time

ShriPath Consulting is a career consulting and AI-focused organization dedicated to helping healthcare professionals and other graduates transition into high-growth careers through career coaching, resume writing, LinkedIn branding, AI mentorship, portfolio development, interview preparation, and job search strategy.

We are looking for a highly motivated Marketing & Lead Generation Executive who can generate high-quality leads organically, build relationships with prospective clients, and contribute to the company's business growth.

• Generate qualified leads organically through LinkedIn, LinkedIn Sales Navigator, and other professional networking platforms.
• Identify and build targeted prospect lists based on industry, designation, location, experience, and career interests.
• Research potential clients and organizations aligned with ShriPath Consulting's services.
• Generate leads through professional communities, alumni networks, webinars, networking events, and online groups.

• Send personalized LinkedIn connection requests to targeted professionals.
• Initiate conversations with prospective clients through LinkedIn messaging.
• Build long-term professional relationships through consistent engagement.
• Engage with relevant LinkedIn posts, groups, and communities to increase visibility and attract potential clients.
• Promote ShriPath Consulting's services, webinars, workshops, and mentorship programs through organic outreach.

• Understand prospective clients' career goals, challenges, and service requirements.
• Qualify leads based on their suitability for ShriPath Consulting's services.
• Educate potential clients about available services and programs.
• Address client queries professionally and maintain regular follow-ups throughout the sales process.

• Schedule consultation calls between qualified leads and the founder/team.
• Coordinate appointment scheduling and send meeting reminders.
• Follow up with prospects after consultations to improve conversion rates.
• Support the sales process until successful enrollment or service confirmation.

• Maintain and update lead information in CRM or tracking sheets.
• Record lead status, follow-up history, consultation bookings, and conversions.
• Prepare daily, weekly, and monthly reports on outreach activities and lead generation performance.
• Track conversion metrics and suggest improvements to increase efficiency.

• Assist in promoting workshops, webinars, mentorship programs, career services, and bootcamps.
• Share marketing content across LinkedIn and other relevant platforms.
• Support email marketing and WhatsApp campaign activities when required.
• Provide market intelligence by researching competitors, hiring trends, and client needs.

• Identify new business opportunities and partnership prospects.
• Build relationships with colleges, universities, hospitals, healthcare organizations, and professional associations.
• Assist in expanding ShriPath Consulting's reach across healthcare, life sciences, AI, and related industries.
• Recommend new outreach strategies to improve lead generation and client acquisition.

• Bachelor's or master's degree in marketing, business administration, healthcare, life sciences, or a related field.
• 2–4 years of experience in marketing, lead generation, business development, or sales.
• Experience using LinkedIn and LinkedIn Sales Navigator for lead generation.
• Excellent written and verbal communication skills.
• Strong interpersonal and relationship-building abilities.
• Knowledge of CRM tools, Google Sheets, or Excel.
• Self-motivated with the ability to work independently and meet targets.
• Strong organizational and time management skills.
• Experience in education, career consulting, healthcare, or recruitment is an added advantage.