Manager, Marketing Analytics (Multi-Touch Attribution)

Jobgether · Remote, United States

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Marketing Analytics (Multi-Touch Attribution) based in the United States.

This is an opportunity to lead sophisticated marketing measurement engagements for pharmaceutical, biotechnology, and life sciences clients, helping them understand how customer interactions influence prescription outcomes. As a Manager of Multi-Touch Attribution (MTA), you will oversee end-to-end analytics projects, from data integration and methodology design to strategic recommendations and marketing budget optimization. You will combine advanced statistical modeling, causal inference, and omnichannel analytics to evaluate the impact of field detailing, digital campaigns, email, paid media, congresses, and medical education. Working closely with commercial, brand, and marketing operations leaders, you will translate complex analytical findings into actionable business decisions. You will also lead and mentor a team of consultants and analysts while strengthening analytical quality, reproducibility, and methodological innovation. This full-time opportunity is well suited to a data-driven leader who combines technical expertise, client consulting skills, and a strong understanding of pharmaceutical commercial strategy.
\Manage multi-touch attribution projects from initial scoping through final delivery, establishing project timelines, budgets, success criteria, and stakeholder expectations.
Clearly document assumptions, limitations, and methodological choices.
Integrate and reconcile data: Combine prescription and claims data, CRM and field call activity, digital and email engagement, media delivery, samples, and market access data while maintaining applicable patient and healthcare professional privacy standards.
Incorporate marketing mix (MMx) and omnichannel analytics to understand how different promotional channels and customer interactions contribute to business outcomes.
Compare MTA findings with marketing mix modeling (MMM), geographic analyses, holdout experiments, incrementality testing, and other measurement approaches to develop a robust view of channel performance.
Present clear, actionable findings to executive stakeholders, including channel return on investment, customer journey sequencing, campaign effectiveness, and budget reallocation opportunities.
Oversee code quality, model validation, documentation, and reproducibility across analytical projects, ensuring results are rigorous, reliable, and clearly communicated.
Manage, coach, and mentor consultants and analysts, including workload planning, performance feedback, professional development, and capability building.
Ensure regulatory compliance: At least 6 years of experience in marketing analytics, measurement, or data science, including a minimum of 3 years in pharmaceuticals, healthcare, or life sciences.
Demonstrated experience designing and delivering MTA or equivalent customer journey analytics projects.
Strong SQL skills and proficiency in at least one of Python or R, with practical experience in cloud data environments such as Snowflake, Databricks, or BigQuery.
Strong understanding of statistical modeling, causal inference, and experimental design, including the strengths and limitations of MTA, MMM, and incrementality testing.
Pharmaceutical commercial data experience: Working knowledge of industry data sources such as IQVIA, Symphony, and Veeva CRM, as well as pharmaceutical promotional channels and commercial operations.
Marketing measurement expertise: Understanding of MMx and omnichannel analytics, with the ability to connect customer interactions, promotional strategies, and commercial outcomes.
Bachelor’s degree in a quantitative or business-related discipline, such as statistics, economics, engineering, mathematics, or marketing analytics. Experience with commercial measurement platforms or third-party MTA tools; Publications, conference presentations, or thought leadership contributions related to attribution and marketing measurement.
Full-time position.
Listed as a remote opportunity.
Specific insurance, retirement, paid leave, and other employee benefits are not detailed in the provided description.
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