Senior Director, Growth & Demand Marketing

Wrike · Remote, United States

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Wrike is looking for a US remote

Senior Director, Growth & Demand Marketing

to lead our global demand generation engine, scale high-impact ABM programs, and drive enterprise pipeline growth.
In this strategic leadership role, you will oversee integrated campaigns, field marketing, ABM and events. You will act as the principal architect of our buyer journey-driven marketing strategies, designing and executing integrated campaigns that position Wrike as the essential collaborative work management (CWM) system of record. Partnering closely with Sales VPs, Product Marketing, Paid Digital, Content, and Creative teams, you will leverage advanced AI tools and pragmatic marketing frameworks to solve complex pipeline challenges and fuel top-line revenue growth.
Drive Strategic Pipeline Growth:

Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives designed to generate and accelerate enterprise pipeline and bookings.
Lead Events & Field Marketing:

Oversee Wrike’s event portfolio—including our flagship

Collaborate

conference, high-touch networking events, and key industry trade shows—ensuring seamless integration with sales follow-up strategies to nurture leads into closed-won business.
Sales & Executive Alignment:

Partner cross-functionally with VPs of Sales and Sales Development to create tailored, vertical-specific campaigns and account-level strategies that maximize pipeline ROI.
Define campaign-level KPIs, optimize demand gen funnel performance, and enforce best-practice lead lifecycle and follow-up standards across teams.
Experience:

10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization.
Domain & Funnel Expertise:

Deep expertise in key demand generation concepts: buyer’s journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies.
Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies.
Sales Collaboration:

Track record of successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue.
Analytical Skills:

Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks.
Intent-Based Marketing:

Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns.
Standout Qualities

Enterprise Focus:

Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT).
High-Touch ABM & Events Experience:

Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events that deliver measurable pipeline ROI.
Hands-on experience identifying and adopting advanced AI tools and automated workflows to accelerate marketing productivity and scale demand programs.
A passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture.
Flexible Time Off (FTO)
~ Health (medical, dental & vision) Insurance (EEs + Dependents)
~ Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
~ Working from Home Allowance ($40 / Monthly)
~$500 Working from Home home office set-up Stipend

The range below reflects the total on-target earnings (including base salary and performance-based bonus potential) for this full-time position and applies to all U.The final offer within this range will consider factors such as the role, seniority level, geographic location, and employment contract type. We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
Hybrid work mode
With 1,000+ employees collaborating across nearly every time zone, we support talent through 10 global hubs — Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States — offering flexible ways of working that include remote work, hybrid environments, and co-working spaces across many locations.
While flexibility looks different across teams and regions, employees located near certain hubs — particularly in Prague (CZ), Nicosia (CY), Bangalore (IN), and Rennes (FR) — are generally expected to collaborate in person around 2–3 days per week, balancing the flexibility of distributed work with opportunities for in-person collaboration and connection.
Dedicated:

We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
Customer-Focused
We care about our customers.

We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.
We work as one and win together,

each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.
Creative
It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.
Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.
Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.