Director of Sales Marketing

We are Hiring: Head of Sales & Marketing (B2B Capital Equipment) Are you a revenue driver who understands technical machinery specifications but speaks in terms of ROI and business value to buyers? We are looking for a Head of Sales & Marketing to take ownership of our growth in the B2B Capital Equipment sector (CNC machines, Lasers, etc.). Selling high-ticket machinery involves long sales cycles, technical quotations, and multiple stakeholders. We are looking for a leader who can build a predictable sales pipeline, ensure no deal goes cold, and scale our sales engine. The Core Mission: Build a predictable B2B sales pipeline, replace founder-led sales efforts, and close high-ticket machinery deals. ⚙️ Key Responsibilities: Technical Sales Leadership: Hire and lead sales engineers who can effectively communicate the difference in spindle speeds, laser wattages, and axis tolerances to buyers. Pipeline & CRM Mastery: Implement and champion a CRM tool to systematically track every lead from the first call to the final PO (no relying on notebooks or memory!) Marketing & Expos: Drive inbound leads through digital marketing/SEO and capture outbound leads by organizing booths at major engineering expos (e.g., Engimach, IMTEX, STONA, IndiaWood, etc). Full-Cycle Execution: Oversee lead capture, technical qualification (verifying budget, timeline, and exact application), application demos (running sample cuts), and closing (securing advance payments and signing contracts). ✅ Ideal Candidate Profile: • 5 years of experience in technical B2B capital equipment sales. • CRM Expert: Proven experience implementing and systematically using CRM platforms. • Value Seller: An excellent technical communicator who sells on value and ROI, not just price and discounts. • Strong Closer: Confident in handling objections (price, warranty, competitors) and not afraid to ask for the PO and negotiate payment terms. • Data-Driven: Focused on monthly closed revenue, Customer Acquisition Cost (CAC), and lead-to-close conversion rates. If you are a persistent, process-driven sales leader ready to scale a high-ticket machinery brand, let’s connect! How to Apply: Send your resume to or DM me directly to start the conversation! Hiring SalesLeadership B2BSales CapitalEquipment CNCMachines LaserMachines MarketingHead SalesJobs SalesManager TechSales IndustrialAutomation