Business Development Executive

Pulp Strategy · Delhi, India

Business Development Executive

Company: Pulp Strategy Communications Pvt. Ltd.

Location: Okhla , Phase III

Experience: 2–5 Years

Budget - 4 to 5 LPA

Employment Type: Full-Time

About Pulp Strategy Communications Pvt. Ltd .

Pulp Strategy Communications Pvt. Ltd. is a creative and communications-driven organization that works with brands to create impactful digital, marketing, communication, and technology-led solutions.

We are looking for a highly driven Business Development Executive who can take ownership of the complete sales cycle, from identifying and generating new business opportunities to converting prospects into clients.

Job Summary

The Business Development Executive will be responsible for developing new business opportunities, managing the sales pipeline, conducting client discussions, preparing proposals, negotiating commercials, and closing deals.

The ideal candidate should have prior experience in B2B SaaS sales/business development and should be comfortable working against defined sales targets and revenue goals.

This is a target-driven individual contributor role requiring strong business acumen, communication skills, prospecting ability, negotiation skills, and a proven track record of closing B2B deals.

Key Responsibilities

1. Lead Generation & Prospecting

· Identify and generate new business opportunities through multiple channels including LinkedIn, cold calling, referrals, networking, databases, and industry events.

· Research target companies, decision-makers, industries, and potential client requirements.

· Build and continuously maintain a healthy pipeline of qualified prospects.

· Identify key decision-makers and influencers within prospective organizations.

· Conduct outbound prospecting and convert leads into qualified sales opportunities.

2. Sales & Business Development

· Own the complete sales cycle from lead generation to closure.

· Connect with prospective clients and understand their business requirements, challenges, and objectives.

· Schedule and conduct discovery calls, product/service presentations, and client meetings.

· Develop customized pitches and proposals based on client requirements.

· Coordinate with internal teams to develop relevant proposals, presentations, commercials, and solutions.

· Follow up consistently with prospects and move opportunities through the sales funnel.

· Negotiate commercials and terms with clients and close deals within approved parameters.

· Develop new accounts and expand business opportunities within existing accounts wherever applicable.

3. Target & Revenue Ownership

· Achieve monthly, quarterly, and annual sales and revenue targets.

· Maintain a healthy sales pipeline in line with assigned targets.

· Track sales performance, conversion ratios, deal values, and pipeline movement.

· Take proactive corrective action where there is a gap against targets.

· Provide regular sales forecasts and updates to the reporting manager.

4. Client Relationship Management

· Build strong and long-term relationships with prospects and clients.

· Act as the primary point of contact during the business development and sales process.

· Understand client feedback and market requirements and communicate relevant insights internally.

· Ensure smooth handover of closed accounts to the relevant account management / delivery team.

5. Sales Reporting & CRM Management

· Maintain accurate and up-to-date information in the CRM / sales tracker.

· Record leads, opportunities, meetings, proposals, follow-ups, closures, and lost opportunities.

· Prepare periodic sales reports and pipeline updates for management review.

· Maintain visibility of the sales funnel and upcoming closures.

Candidate Profile

We are looking for a results-oriented sales professional who enjoys hunting for new business and closing deals.

Essential Requirements:

· 2–5 years of experience in B2B Business Development / Sales.

· Should have experience with a SaaS / technology / digital solutions company

· Proven experience in lead generation and new client acquisition.

· Demonstrated ability to independently manage the sales cycle and close B2B deals.

· Experience working with monthly / quarterly sales targets.

· Strong understanding of B2B sales processes and consultative selling.

· Excellent communication, presentation, negotiation, and interpersonal skills.

· Strong follow-up and relationship-building capabilities.

· Comfortable interacting with CXOs, founders, business heads, marketing heads, HR heads, and other senior decision-makers.

· Good working knowledge of CRM systems, LinkedIn, email outreach, and sales tools.

Key Competencies

· New Business Acquisition

· Lead Generation & Prospecting

· B2B SaaS Sales

· Consultative Selling

· Negotiation & Closing

· Pipeline Management

· Target Orientation

· Client Relationship Management

· Communication & Presentation Skills

· Commercial Acumen

· Persistence & Follow-up

• · Market & Competitor Understanding