Paid Media Planner/Buyer

Paid Media Planner/Buyer
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
Midtown Manhattan · Hybrid (3 days in office / 2 remote)A large, well-established, full-service advertising agency in Midtown Manhattan is hiring a Paid Media Planner/Buyer. What makes this agency different: it's family-run, and it still feels that way. The culture is collaborative and personal, and people are truly hands-on. Planners here don't hand off the buying, and buyers don't sit behind a planning team. You build the plan, you place and optimize the buys, and you talk with the client directly.You'll own paid media for a mix of Higher Education and consumer brand clients from end to end: strategy, media plan, buying, launch, optimization, reporting and the client conversation that follows. If you want more ownership, more client contact and more room to grow than a big holding-company agency usually gives you, this is that role.What you'll doBuild multi-channel paid media plans: channel mix, audience strategy, flighting and budget allocationPersonally execute buys across Paid Search (Google Ads), Paid Social (Meta, LinkedIn, TikTok and more), Display, Programmatic and CTVManage budgets, pacing and optimization across several client accounts at onceTrack performance and deliver clear, timely reporting with recommendations to improve ROIPresent media plans, performance and recommendations directly to clientsWork side by side with agency leadership on strategy, with real autonomy over your accountsWhat you bring3–5+ years of hands-on paid media planning AND buying, ideally at an advertising or media agencyA track record of executing buys yourself, not just coordinating campaigns or managing social contentHands-on experience in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Snap and Reddit AdsHands-on campaign experience across Display, Programmatic and CTVStrong analytics skills: GA4, Looker Studio and advanced Excel, used to measure performance and prove ROIExperience presenting plans and results to clients; polished, articulate and confident with senior stakeholders xzbcwsv Organized and calm when managing multiple accounts and deadlinesA plus: Higher Ed marketing experience or traditional media buying (TV, radio, print, OOH)Why this roleA family-run, collaborative culture inside a large, stable, long-standing agencyTrue ownership: you plan, you buy and you own the client relationshipAutonomy and visibility with leadership, with clear room to growCompetitive base salary plus annual bonus and profit sharingAnnual salary increases, 401(k) and health benefitsIf you're a hands-on media planner/buyer who wants more ownership and direct client contact, apply here or message me directly to talk confidentially.