Head of Ecommerce

Head of eCommerce | R2 CommerceCincinnati, Ohio

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The role in briefYou’d own the marketing and eCommerce growth strategy by linking brand building to demand generation and measurable revenue. The job covers the full customer journey, from awareness through conversion, across digital and physical channels.
What you’ll doStrategy and growthBuild and run an integrated marketing strategy tied to company goals, covering brand growth, lead generation, customer acquisition, and revenueConnect brand-building campaigns to commercial resultsWork directly with the President and senior leadership to align marketing with business prioritiesChannels and customer experienceLead brand, content, social, email, print, and partnershipsLead performance marketing: SEO, paid search, shopping, display, and retargetingImprove the omnichannel customer journey across online and offline touchpointsData, budget, and technologyManage the marketing budget, forecasting, and spend allocation with clear ROI accountabilitySet up a KPI and reporting framework with test-and-learn practices and regular insights for leadershipUse analytics, market research, and customer feedback to refine strategyDrive digital transformation across CRM, CMS, marketing automation, personalization, and AI-enabled toolsPeople and partnershipsLead cross-functional marketing teams: performance, brand, campaigns, content, social, and CRMPartner with Data, Design, Engineering, Merchandising, Product, Sales, and FinanceManage agencies, platform vendors, and third-party partnersStandardize processes and best practices, and stay current on market and platform trends
Requirements8+ years of eCommerce or marketing experience.6+ years of leadership experience.Proven experience creating successful marketing strategy that have led to measurable improvements.Fluency setting strategy across multiple channels simultaneously.Previous ownership of high-end budget management. xzbcwsv Deep analytical understanding of key eCommerce & marketing performance metrics (including using key data tracking software).