Social Media Manager

Gajab · India

Role: Social Media Manager

Location : Marol, Andheri East, Mumbai (On-site)

Full-time

Mon–Fri 9:30 AM–6:30 PM, Saturday WFH

YOE: 2–5 years

Immediate joiners welcome

About Gajab

India bargains. E-commerce forgot.

Gajab is building India's first bargaining-first marketplace where users discover products and negotiate to arrive at a final price. We're focused on building real distribution in real communities, starting on the ground, then scaling with repeatable systems.

The Role

We're looking for a highly organized and execution-focused Social Media Manager who can own the day-to-day operations of 15–20+ brand accounts across multiple platforms.

We have multiple brand pages and IPs generating content daily, but need one owner managing operations, engagement, documentation, performance tracking, and platform optimization end-to-end.

This is a high-volume execution role requiring strong systems, attention to detail, speed, and complete ownership.

What You'll Do

Multi- Platform Management

• Manage 15–20+ brand accounts across Instagram, Facebook, YouTube, LinkedIn, Twitter/X, Pinterest, and emerging platforms.
• Handle variable posting volumes: 10–15 posts on regular days and 15–20+ posts during peak campaigns.
• Ensure all scheduled content is published accurately and on time.

Data & Documentation

• Maintain all content-related data including videos shot, edited, posted, pending items, and performance metrics.
• Maintain content calendars, tracking sheets, and documentation systems.
• Keep tracking systems updated consistently as the single source of truth for the creative team.

Performance Analysis & Optimization

• Analyze engagement patterns, optimal posting times, content formats, hashtag performance, and thumbnail effectiveness.
• Identify what works across accounts and convert insights into actionable feedback for content strategy.
• Use observations and performance data to inform creative direction.

Platform Optimization

• Ensure every post is optimized with proper tags, SEO-friendly captions, relevant hashtags, compelling thumbnails, and platform-specific best practices.
• Stay updated on algorithm changes, trending audio, platform features, and emerging trends.

Community Building & Engagement

• Manage comments, DMs, and other audience interactions across platforms.
• Build and nurture the online community through timely and on-brand responses.
• Track sentiment and flag important conversations.

Creative Collaboration

• Work closely with in-house designers, videographers, editors, and actors.
• Brief the creative team clearly, provide constructive feedback, and manage revisions efficiently.
• Participate in content creation when required.

Research & Competitive Intelligence

• Conduct research, small surveys, competitor analysis, and industry trend tracking.
• Contribute to brainstorming sessions and scripting when required.

Brand Voice Consistency

• Manage multiple brand personalities ranging from playful and street-smart to professional and sophisticated.
• Ensure every caption, response, and post remains aligned with the relevant brand voice.

What Success Looks Like in 60 Days

• All brand pages organized with clear posting schedules and content calendars established.
• Comprehensive tracking sheets and documentation systems implemented.
• Complete ownership of day-to-day social media operations with zero missed posts.
• Consistent engagement response times with all data documented and updated daily.
• Smooth collaboration rhythms established with the creative team.

Must - Have's

• 2–4 years of hands-on social media management experience.
• Experience managing a minimum of 5 brand/client accounts simultaneously in a single role.
• Experience working in environments posting 10+ times daily across multiple platforms.
• Proven ability to handle end-to-end social media operations independently.
• Strong organizational skills with experience maintaining content calendars, tracking sheets, and documentation systems.
• Hands-on experience across major social media platforms including Instagram, Facebook, YouTube, LinkedIn, Twitter/X, and Pinterest.
• Proficiency with Meta Business Suite, scheduling platforms such as Buffer, Later, or Hootsuite, Canva Pro, and analytics tools.
• Advanced Excel/Google Sheets skills and strong data-tracking discipline.
• Comfortable managing 15–20+ accounts and high-volume daily execution.
• Strong attention to detail, ownership, consistency, and ability to work at speed.
• Startup or digital marketing agency / D2C experience preferred.
• Ability to join within 7–15 days maximum.

Nice -to- Haves

• Experience managing 15–20+ accounts simultaneously.
• Experience building social media systems, templates, workflows, and tracking processes from scratch.
• Experience in a fast-paced digital marketing agency or D2C startup environment.
• Experience working with multiple brand personalities and content formats.
• Strong understanding of platform algorithms, trends, posting strategies, hashtags, thumbnails, and SEO-friendly content.

This Role Isn't For You If

• You prefer low-volume social media management with limited daily execution.
• You are uncomfortable managing multiple accounts simultaneously.
• You do not enjoy repetitive, detail-heavy operational work.
• You need constant supervision to complete day-to-day tasks.
• You are not comfortable maintaining detailed trackers, calendars, and documentation.
• You struggle with deadlines, consistency, or high-volume execution.
• You prefer strategy-only work rather than hands-on social media operations.

Why Join Gajab

• Impact That Matters: Help preserve India's bazaar culture through digital innovation and contribute to building a marketplace for Tier 2/3 India families.
• Learn at Massive Scale: Manage more accounts in one year than most social media professionals handle in five.
• Creative Freedom Within Structure: Systems are tight, but ideas and suggestions are welcomed. Experiment, optimize, and improve operations.
• Fast-Track Growth: Master social media operations and move into management with expanded responsibilities and compensation.
• Full Creative Team: Work directly with in-house designers, video editors, videographers, and actors.
• Startup Culture, No Corporate BS: Fast decisions, direct feedback, real ownership, and no unnecessary bureaucracy.
• Saturday WFH: Saturday WFH flexibility for planning and scheduling.

Interview Process

Round 1: HR Screening (30 min)

Experience verification, portfolio review, culture fit, notice period, and salary expectations.

Round 2 : Managerial Round

Round 3 : Founder Round (30 min)

Expected turnaround: 1–2 weeks.