Greetings from TCS!!
TCS is hiring fo Pega NBA Designer
Exp: 7+ years
Location: Pan India
Pega Next-Best-Action (NBA) Designer to design, configure, and optimize customer engagement strategies using the Pega Customer Decision Hub (CDH) platform. The role involves developing personalized customer journeys, decision strategies, adaptive models, and real-time interaction management solutions to enhance customer experiences and business outcomes
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Required Skil
ls Pega Customer Decision Hub (CD H)Pega Next-Best-Action Design er Decision Strategi es Customer Engagement Polici es Adaptive Decisioni ng Predictive Analyti cs Real-Time Interaction Management (RTI M)Customer Journey Desi gn Business Rules Configurati on Data Flows and Decision Flo ws Pega Application Developme nt Case Management Fundamenta
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Key Responsibilit
ies Design and implement Next-Best-Action strategies using Pega Customer Decision Hub (CD H). Configure customer engagement policies, contact policies, and arbitration rul es. Develop and maintain decision strategies, actions, treatments, and propositio ns. Build adaptive models and predictive analytics models for customer targeti ng. Design omni-channel customer engagement solutions across web, mobile, email, SMS, and call center channe ls. Collaborate with business stakeholders to define customer engagement requiremen ts. Configure real-time decisioning and personalization capabiliti es. Analyze campaign performance and optimize decision strategi es. Integrate Pega CDH with enterprise systems and external data sourc es. Support testing, deployment, and production issue resoluti on. Ensure adherence to Pega best practices and design standar ds.