Sales & BD Manager

Tatras Data · India

Sales and BD Manager

Work Experience: 6-7 years 

Qualifications: Bachelor's degree in Science or Technology.

Role Overview

We are seeking a strategic and results-driven Sales & BD Manager to lead and execute sales initiatives that drive lead generation, and business growth. The ideal candidate has experience in B2B technology services marketing, understands AI/ML trends, and can develop & execute compelling outbound sales plans to deliver a robust pipeline of enterprise deals.

Key Responsibilities

Sales/BD Strategy & Planning: 

• Develop and execute an annual sales strategy aligned with business objectives, revenue goals, and sales priorities.
• Own the sales calendar, sales execution, budgeting, and performance tracking.
• Develop and keep updating a sales playbook, with fresh learnings.

Sales Outreach: 

• Work with the marketing & leadership team to refine ICPs, messaging, and qualification criteria as we learn from the market.
• Use tools such as Apollo and LinkedIn Sales Navigator to identify and segment the right prospects
• Research each contact to ensure every message is personal, sharp, and relevant (product, funding, tech stack, AI initiatives).
• Craft and send multi-touch outbound sequences (email + LinkedIn + occasional video/voice) designed to do one thing: get a reply and set a meeting.
• Run A/B tests on subject lines, hooks, and CTAs; keep what works, kill what doesn’t, without being told.
• Manage CRM and sales automation platforms, ensuring accurate lead tracking, campaign reporting, and sales database management.
• Monitor campaign KPIs and generate actionable insights for continuous optimization.
• Turn successful approaches into repeatable playbooks we can scale (templates, talk tracks, objection handling).

Sales Partners Coordination 

• Manage the workflows from the sales partners, stream-lining the processes; integrating the leads into our CRM
• Cross-fertilize learnings across sales partners and our internal systems, to optimize the processes and results across all our outbound initiatives.

In-bound sales

• Manage the website in terms of leads, time spent, downloads, forms filled etc
• Generate weekly inbound lists and follow up with prospects – researching them, messaging, setting up meetings, etc.
• Partnership with the Marketing team: 
• Help develop and modify sales enablement assets including pitch decks, solution one-pagers, case studies, proposal templates, brochures, and customer presentations.
• Collaborate closely with the marketing team to create account-based marketing campaigns, align messaging, and improve sales outreach.

Experience

• 5+ years of experience in B2B sales/BD, preferably in AI, data science, or enterprise technology solutions.
• Experience with 
• Marketing automation tools especially LinkedIn Sales Navigator
• Website analytics tools
• Preferred exposure (good to have) to ZOHO CRM and Apollo
• Excellent writing, communication, and storytelling skills.
• Familiarity with US business culture (you’ve booked and run meetings there before).
• Experience of managing/ working with external sales partner organisations would be good to have
• Ability to collaborate cross-functionally with marketing, product, and leadership teams.
• Knowledge of AI/ML industry trends and ability to translate complex topics into compelling sales pitch/ conversations.

Why Join Tatras Data?

• Innovative AI Focus: Be part of a cutting-edge company driving AI transformation.
• You’ll be at the front of conversations with companies that are serious about AI – not just following a generic script.
• High Impact Role: Directly shape the sales/BD strategy of a fast-growing AI services firm.
• You will work directly with the founders & senior leadership and see the impact of every meeting you book.
• Growth Opportunity: Join a team where your ideas and leadership will drive real business outcomes.