Full Time Digital Brand Marketing Director

Block · Sacramento, United States

Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

We’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the test roadmap. You might start your day in merchant insights and lost-deal notes from Sales, looking for the moment new merchants stall during setup. You’ll report to the Global B2B Commerce Growth Lead and work closely with Sales, Marketing & Revenue Operations, Account-Based Marketing, Content, Partnerships, Product and Compliance.
You will develop a global lifecycle and email marketing strategy that:

Thinks like a customer, using merchant insights to help prospects solve their problems, improve their business and see the value of Afterpay and Cash App.
Grows net new merchants through personalized nurture journeys that move prospects to opportunities and signed merchants.
Gets new merchants set up and transacting as quickly as possible, then helps them adopt more of our products.
Helps established merchants grow at scale, increasing transaction volume and engagement with Block.
Delivers thought leadership, product releases, events and growth opportunities that increase merchant engagement, retention and lifetime value.
Uses AI to personalize content, sharpen segmentation, and speed up production and learning.
Work with regional sales leaders to understand their needs, find gaps in the customer journey, and turn those insights into new journeys and improvements.
Lead email for product go-to-market and thought leadership, partnering with Product Marketing, Content and regional teams.
Set up regular reporting and feedback loops with sales and regional teams, showing how lifecycle programs affect pipeline, merchant transaction volume and retention.
Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes.
Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
Working knowledge of Figma or similar software for designing and building email creative.
Experience designing, running and measuring lifecycle growth and testing strategies.
AI fluency, with a track record of using AI tools to scale marketing programs.
Experience managing programs from idea to launch across multiple teams and time zones.
Experience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results.
Were working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.

Each of our brands unlocks different aspects of the economy for more people.

Square

makes commerce and financial services accessible to sellers.

Cash App

is the easy way to spend, send, and store money.

Afterpay

is transforming the way customers manage their spending over time.

TIDAL

is a music platform that empowers artists to thrive as entrepreneurs.

Together, we’re helping build a financial system that is open to everyone.
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