Sales Development Representative (US Market)

How to Apply? If you find the job opportunity relevant and exciting, please share your additional details here: This will help the hiring team reach out to you as soon as possible. About Pixelo: As a new-age B2B demand-generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client. About the Role: We are looking for a highly motivated and results-driven Sales Development Representative (SDR) to join our growing team. In this role, you will be responsible for identifying, engaging, and qualifying prospective clients in the US market through strategic cold outreach. Your primary focus will be to generate qualified meetings through cold email, LinkedIn outreach, and cold calling. You will work closely with the sales and marketing teams to build a strong pipeline of relevant prospects and create meaningful conversations with potential clients. This role is ideal for someone who enjoys prospecting, experimenting with outreach strategies, understanding buyer pain points, and taking ownership of meeting-generation targets. Exposure to managing the end-to-end outbound process—from prospect research and list building to campaign execution and optimisation—will be an added advantage. Responsibilities: Identify, research, and build targeted prospect lists based on the defined Ideal Customer Profile (ICP) and target market. Execute personalised and high-volume cold email outreach campaigns to engage prospective clients in the US market. Conduct LinkedIn outreach, including prospect identification, connection requests, follow-ups, and personalised messaging. Engage prospects through cold calling to initiate conversations, understand their requirements, and book qualified meetings. Take ownership of weekly and monthly meeting-booking and outreach targets. Research prospective companies, key decision-makers, industry trends, and relevant business triggers to personalise outreach. Understand prospect pain points and communicate the company's value proposition effectively across different outreach channels. Follow up consistently with prospects through structured multi-channel outreach sequences. Qualify interested prospects based on defined criteria and schedule relevant meetings for the sales team. Maintain accurate prospect and outreach data, activities, responses, and meeting outcomes in the relevant CRM and sales tools. Monitor outreach performance, including email deliverability, open rates, reply rates, positive responses, call outcomes, and meetings booked. Identify opportunities to improve messaging, targeting, outreach sequences, and prospect engagement based on campaign performance. Work closely with the sales and marketing teams to ensure effective lead handoff and alignment on prospect quality. Stay updated on B2B SaaS, outbound sales, cold outreach, and prospecting best practices. Contribute ideas and insights to improve the overall outbound and meeting-generation process. Qualification: 2 - 5 years of experience in Sales Development, Business Development, Lead Generation, or a similar outbound-focused role, preferably in the B2B SaaS or technology industry. Proven experience in booking meetings through cold email outreach, LinkedIn outreach, and cold calling. Strong understanding of B2B prospecting, ICPs, buyer personas, and outbound sales processes. Excellent written and verbal communication skills, with the ability to create personalised and relevant outreach messaging. Experience using outbound sales and prospecting tools such as Smartlead, Instantly, Phantombuster, Prospectoo, Apollo, Lusha, or similar platforms. Ability to research companies, identify relevant decision-makers, and understand potential business opportunities. Experience working with CRM systems and maintaining accurate prospect and activity records. Strong analytical mindset with the ability to review outreach performance and identify areas for improvement. Experience with prospect list building, enrichment, outreach sequencing, or managing end-to-end outbound campaigns will be an added advantage. Self-motivated and target-driven, with a strong sense of ownership and accountability. Ability to work collaboratively with Sales, Marketing, and other cross-functional teams. Comfortable working in a fast-paced environment and adapting outreach strategies based on results and feedback. Contact Information: