Senior Executive -Media Buyer (Ecomm)

Job Description Campaign Strategy & Planning - Develop comprehensive media strategies tailored to e-commerce objectives. - Allocate and forecast media budgets to maximize returns. - Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact. Campaign Execution & Management - Lead ad campaign launches, ensuring smooth execution across platforms. - Oversee ad account management, ensuring compliance and best practices. - Conduct creative testing and iteration to improve ad performance continuously. Optimization & Performance Analysis - Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA). - Leverage audience segmentation and retargeting strategies to drive conversions. Data Reporting & Insights - Prepare detailed performance r