Territory Sales Executive - Lahore

Hayat · Lahore, Pakistan

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.

Hayat operates 21 production facilities in 8 countries, including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

About the Role

We are looking for a Territory Sales Executive to join our Sales team in Lahore. The role will be responsible for driving sales growth across the General Trade channel in the assigned territory. This means building strong distributor and trade relationships, ensuring product availability, and delivering consistent market execution.

Role Summary

As a Territory Sales Executive, you will drive primary and secondary sales in your assigned territory by executing market strategies, building strong relationships with distributors, wholesalers, and retailers, and ensuring strong market execution. The role has a strong emphasis on General Trade (GT), ensuring visibility, product availability, and sustainable business growth in a competitive FMCG environment.

Key Responsibilities

• Achieve monthly volume and distribution targets for the assigned territory.
• Ensure daily planned outlet coverage and maximize retail productivity.
• Maintain full range availability of Hayat products across all active outlets.
• Lead coverage expansion initiatives in line with annual objectives.
• Ensure effective and efficient utilization of the promotional budget by distributors and field teams.
• Build capability of distributors and their sales teams through regular coaching and in-market training.
• Conduct market visits, monitor execution, and provide actionable feedback to drive performance.
• Monitor competitor activity, pricing, and market trends, and share insights with management.
• Foster strong relationships with distributors, wholesalers, and trade partners to ensure long-term sustainable growth.

What We’re Looking For

• Bachelor’s or Master’s degree in Business, Marketing, or a related field.
• 3–6 years of relevant FMCG sales and distribution experience.
• Experience in General Trade (GT) sales and distributor-led business models.
• Strong understanding of the Lahore market and wholesale channels.
• Good analytical, communication, and stakeholder management skills.
• Proficiency in MS Office and field sales technology platforms.
• Willingness to travel extensively within the assigned territory.
• Valid driving license.

Get to know us

Please visit us at the following addresses for any information you need: