Media Planner

Moksha Media Group · Gurugram, India

Location: Gurugram (On-site)

Employment Type: Full-Time | Monday – Friday

Experience: 3–4 Years (Media Agency Background Preferred)

Compensation: ₹6.0 LPA – ₹7.5 LPA (Based on experience and fit)

About the Role: Moksha Media Group is looking for a dynamic and analytical Media Planner to join our integrated media team. The ideal candidate should have hands-on experience in planning and executing both Digital and Mainline Media campaigns , with strong media strategy, planning, research, and client servicing capabilities. This role requires working closely with marketing & strategy to develop integrated media plans that deliver measurable business outcomes.

Key Responsibilities:

Media Planning:

• Develop integrated media plans across Digital and Mainline channels based on client objectives and target audiences.
• Recommend the optimal media mix, budgets, and phasing for campaigns.
• Conduct audience research, consumer behaviour analysis, and competitive benchmarking.
• Prepare annual, quarterly and campaign-specific media plans.

Digital Media:

• Plan campaigns across Meta, Google, YouTube, Programmatic, OTT, LinkedIn, X, and other digital platforms.
• Understand digital KPIs such as Reach, Impressions, CPM, CPC, CTR, CPV, CPL, CPA, ROAS, Frequency, and Engagement.
• Coordinate with performance marketing teams for campaign execution and optimization.
• Work with analytics tools such as GA4, Meta Business Suite, Google Ads, Similarweb, and other planning tools.

Mainline Media:

• Plan campaigns across Television, Print, Radio, Cinema, Outdoor (OOH/DOOH), and Activation.
• Coordinate with media buying teams and publishers.
• Evaluate media proposals and negotiate value-added opportunities.
• Understand media consumption patterns across different markets and audience segments.

Research & Insights

• Conduct category, market, and competitor analysis.
• Use industry tools and reports to identify consumer and media trends.
• Translate research into actionable media recommendations.

Client Management

• Participate in client briefings and internal strategy discussions.
• Present media plans, rationale, and recommendations confidently.
• Coordinate with internal teams to ensure seamless campaign execution.

Reporting & Analysis

• Prepare media plans, flowcharts, media schedules, and post-campaign reports.
• Monitor campaign performance and identify optimization opportunities.
• Present insights and recommendations to internal stakeholders and clients.

Desired Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Advertising, Media, or a related field.
• 3 to 4 years of experience in a media planning role within a media or advertising agency.
• Strong understanding of both Digital and Mainline media planning.
• Knowledge of media research tools such as BARC, IRS, Comscore, Similarweb, or equivalent is an advantage.
• Proficiency in Microsoft Excel and PowerPoint.
• Excellent analytical, presentation, and communication skills.
• Ability to manage multiple projects in a fast-paced environment.