Senior Copywroter

Thokmandee · Lahore, Lahore District; Punjab, Pakistan

At thokmandee.com, we are transforming how businesses source products across Europe by connecting buyers with 10,000+ verified global suppliers, enabling real-time pricing, multi-vendor sourcing, and seamless B2B procurement. We operate at the intersection of commerce, supply chain, and technology and we’re looking for a Senior Copywriter who can translate this complexity into clear, persuasive, and high-converting messaging.

Role Overview

We are looking for a highly skilled Senior Copywriter who doesn’t just write but writes to sell.

This role is ideal for someone who understands that great copy is not just creative, but strategic, data-driven, and conversion-focused. You will be responsible for crafting compelling messaging across multiple channels, with a strong emphasis on paid advertising, email marketing, and sales-driven content.

As a senior member of the team, You will own copy across key touch points from paid ads to email funnels to sales enablement content with a strong focus on conversion and revenue impact.

Key Responsibilities :

• Maintain a consistent and professional B2B brand voice
• Continuously test and optimize copy using performance data and A/B testing
• Collaborate with marketing, product, and sales teams to align messaging
• Apply CRO principles to optimize funnels and improve conversion rates
• Translate complex B2B workflows into simple, benefit-driven communication
• Create high-converting B2B marketing assets across paid ads, email campaigns, and landing/product pages to attract, nurture, and convert retailers and buyers.
• Develop compelling value propositions centered on pricing transparency, seamless supplier access, and efficient procurement workflows.
• Produce persuasive sales collateral, including platform explainers, supplier onboarding materials, and buyer-focused messaging to drive adoption and engagement.

Required Skills & Expertise

• Extensive experience in performance-driven paid ad copywriting, crafting high-converting creatives optimized for ROI across multiple platforms.
• Proven track record in email marketing and full-funnel sales copywriting, from lead nurturing sequences to high-converting promotional campaigns.
• Expert in writing persuasive, conversion-focused social media content that turns audience attention into measurable sales outcomes.
• Skilled in scriptwriting for high-performing video ads, including hooks, storytelling, and CTAs tailored for engagement and conversions.
• Deep understanding of Conversion Rate Optimization (CRO), with the ability to continuously test, analyze, and refine copy for maximum performance.
• Hands-on experience in lead generation and B2B conversion funnels, aligning messaging with different stages of the buyer journey.
• Strong grasp of B2B buyer psychology, including navigating long sales cycles, decision-making units, and multi-stakeholder environments.
• Industry exposure to e-commerce, wholesale, marketplace, and SaaS ecosystems, enabling context-driven, high-impact messaging.

Nice-To-Have Skills

• Experience with A/B testing and performance optimization
• Familiarity with ZOHO CRM
• Understanding of SEO and landing page optimization
• Strong command of tone, structure, and clarity in a professional B2B context

Qualifications & Experience

• Minimum 3+ years of experience in copywriting (B2B preferred)
• Experience working with performance marketing or growth teams
• Bachelor’s degree in Marketing, Communications, or related field (preferred)

What We’re Looking For

• A commercial thinker who understands how businesses buy
• Someone who can turn product features into clear business value
• A writer who is data-driven, not just creative
• Ability to balance clarity, persuasion, and conversion
• Strong ownership mindset and attention to detail

Tip: Visit thokmandee.com before applying—it helps you stand out in the interview.

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