Brand design lead (d2c)

About the Role

We are looking for a Design Lead who can build and own a cohesive visual identity across every customer touchpoint. This role goes beyond designing individual assets—you will create and scale a complete design system that brings consistency across products, packaging, digital experiences, retail, and marketing.

You will lead a team of designers and illustrators while remaining hands-on in concept creation, ensuring every visual element reflects a strong and consistent brand identity.

Key Responsibilities

Own and evolve the overall visual identity across all customer-facing touchpoints. Lead the design of packaging, product graphics, print collateral, and retail branding. Develop and maintain illustration styles, character concepts, and visual storytelling. Design digital assets including website pages, product detail pages (PDPs), campaign landing pages, and marketplace creatives. Create marketing creatives for social media, performance campaigns, product launches, seasonal campaigns, and gifting. Build and maintain scalable design systems, brand guidelines, templates, and creative libraries. Lead and mentor a team of designers and illustrators, providing creative direction and constructive feedback. Collaborate closely with Product, Marketing, Merchandising, and Leadership teams to deliver impactful design solutions. Ensure designs are production-ready, considering print specifications, packaging requirements, and digital best practices. Stay updated on design, illustration, color, typography, packaging, and consumer trends.

Required Skills & Experience

3–6 years of experience in Visual Design, Brand Design, Graphic Design, or Creative Design. Strong portfolio demonstrating branding, packaging, digital design, and illustration. Experience creating and maintaining end-to-end visual design systems. Strong understanding of typography, color theory, composition, and layout. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, In Design) and Figma. Knowledge of print production, packaging artwork, die-lines, and print processes. Experience leading or mentoring designers. Strong communication and stakeholder management skills. Ability to balance creativity with business objectives and customer experience.