Sales And Marketing Specialist

About the jobBluePond AI is looking for a Sales & Marketing Analyst to join our go-to-market team. This is a hands-on role for someone who wants real ownership early in their career you'll work directly with senior leadership, help shape how we show up in the market, and see the direct impact of your work on pipeline and brand visibility. We're a AI native Insurance Technology company, fast-moving high energy, which means you'll wear multiple hats, learn quickly, and have a real say in strategy not just execution. If you have high energy, take initiative without being asked twice, and want to grow into a bigger marketing or GTM leadership role, this role will suit you well.

Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
What You'll Do Digital Marketing (Primary Focus)Plan, create, and manage organic and paid campaigns across LinkedIn, X, and other social platformsOwn SEO and GEO to improve our visibility in search and AI-driven discoveryManage digital advertising campaigns end-to-end targeting, creative coordination, budget tracking, and optimizationBuild, send, and analyze email marketing campaigns (nurture, promotional, and newsletter)Support PR efforts and media relations press releases, journalist outreach, and coverage trackingEvents & Field MarketingPlan and execute BluePond-hosted events (webinars, meetups, customer events)Represent BluePond at industry conferences and trade showsSupport lead generation efforts before, during, and after eventsHelp build and manage relationships with event partners, media, and vendorsSales & GTM SupportPartner with sales and leadership on lead generation, outreach, and pipeline reportingDevelop B2B content, such as case studies, thought leadership, and sales collateral, that speaks to commercial P&C insurance buyersResearch markets, competitors, and target accounts to sharpen positioning and messaging
What You Bring4-7 years of experience in B2B sales, digital marketing, demand generation, marketing analytics or a related fieldB2B / SaaS marketing exposure:you’ve marketed a product to business buyers, and you understand long sales cycles, demand generation, and pipeline metrics. xzbcwsv Insurance or enterprise tech experience is a plus.Hands-on experience running social media and/or digital ad campaignsFamiliarity with SEO fundamentals interest in or exposure to GEO/AI search visibility a plusComfort with email marketing platforms (HubSpot, Mailchimp, or similar)Strong written and verbal communication skillsA self-starter mentality you spot what needs to get done and go do itWillingness to travel for conferences and eventsMust be able to work on-site in Bridgewater, NJ
Why BluePond AIDirect access to and mentorship from senior leadershipOutsized ownership and visibility for a small, growing teamReal career growth trajectory help build our GTM function from the ground upA fast-paced environment where your ideas actually ship