Business manager – coimbatore (only candidates with ceiling fan, home appliances & led sales background apply)

Company: Khaitan India Ltd.

Location: Coimbatore, Tamil Nadu

Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting

Experience Required: 14 to 16 Years

Employment Type: Full-time

Role Overview

Khaitan India Ltd. is looking for an experienced and proactive Business Manager based out of Coimbatore to lead commercial operations, revenue generation, and channel expansion across the Western Tamil Nadu belt (Coimbatore, Tirupur, Erode, Salem, and Nilgiris).

Mandatory Criteria: This opening is strictly open to sales leaders with a proven background in Ceiling Fans, Home Appliances, and LED Lighting. Candidates must possess deep-rooted channel sales experience and an established distributor network in this industry.

The selected candidate will take complete ownership of primary and secondary sales targets, manage regional Area Sales Managers, and aggressively expand Khaitan's presence across electrical retail counters, appliance dealer networks, and wholesale trade.

Key Responsibilities

Sales Targets & Revenue Delivery: Develop and execute regional business plans to consistently achieve and exceed monthly, quarterly, and annual targets (volume and value) for fans, appliances, and LED lighting. Distribution & Channel Expansion: Identify, appoint, and nurture high-performing distributors, stockists, and key retail counters across the Coimbatore and Kongu cluster. Commercial & Credit Governance: Enforce strict credit control, oversee timely payment collections, manage distributor ROI, and ensure full compliance with company commercial policies. Field Sales Team Leadership: Direct, mentor, and monitor Area Sales Managers (ASMs), Territory Executives, and field officers to maintain high retail beat coverage and sales productivity. Trade Engagement & Visibility: Roll out competitive dealer incentive schemes, festive promotions, electrician/contractor meets, and retail display drives to boost secondary off-take. Depot & Logistics Coordination: Work closely with the regional C& F depot and logistics teams to ensure accurate inventory forecasting, timely order execution, and zero stock-outs. Market Intelligence: Track competitor moves, pricing fluctuations, and trade margins across the electrical and appliance segments to provide actionable feedback to senior leadership.

Candidate Profile

Core Category Experience: 14–16 years of hands-on channel sales leadership strictly within Ceiling Fans, Home Appliances (SDA), or LED Lighting. Applications from non-relevant sectors will not be considered. Territory Familiarity: Strong working knowledge and active relationships with electrical, lighting, and appliance distributors/dealers across Coimbatore and Western Tamil Nadu. Commercial Acumen: Strong command over trade pricing structures, channel margins, scheme costing, and credit risk control. Leadership Capabilities: Demonstrated success in leading, motivating, and driving targets through multi-tiered field sales teams. Language Proficiency: Fluency in Tamil and English is mandatory; working knowledge of Hindi is an added advantage. Education: Bachelor's degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.