Senior Digital Content Creator & Storyteller-Building materials co

The Banyan HR Consults Chennai · India

Job description

Job Title: Senior Digital Content Creator & Storyteller-Building materials co

Department: Branding & Marketing

Industry: Building Materials

Location: Chennai

Experience: 4-6 Years as a digital content creation & story teller

CTC: Maximum gross upto 8 LPA

Job Description

We are looking for a creative, agile and execution-focused Senior Digital Content Creator & Storyteller to strengthen our digital and social media presence.

The ideal candidate should have strong hands-on experience in content creation, storytelling, social media, video production/editing, motion graphics and AI-enabled content creation . The candidate should be capable of taking an idea from concept to final execution and proactively identifying content opportunities.

Key Responsibilities

• Create and manage content for Instagram, LinkedIn, Facebook, YouTube and other digital platforms.
• Develop platform-specific content, reels, short-form videos, interviews, testimonials and event content.
• Research and create stories around products, customers, dealers, projects, employees and industry trends.
• Write scripts, captions, headlines, articles and other digital content.
• Independently edit videos using Adobe Premiere Pro and After Effects .
• Create motion graphics, subtitles, transitions and other visual elements.
• Develop thought-leadership content around construction, building materials, innovation and industry trends.
• Use AI tools for research, ideation, scripting, copywriting, image/video creation, editing and content repurposing.
• Create social-media creatives using Photoshop, Illustrator and Canva .
• Monitor social trends, competitor activity and content performance to improve engagement.
• Coordinate with marketing teams, agencies and external stakeholders.
• Visit dealer locations, project sites and events for content creation when required.

Required Skills

• Strong storytelling, copywriting and scripting skills.
• Excellent understanding of social-media content and formats.
• Hands-on expertise in Premiere Pro, After Effects, Photoshop, Illustrator and Canva .
• Strong Reel/short-form video editing and motion graphics skills.
• Practical experience using Generative AI tools for content creation.
• Ability to simplify technical information into engaging content.
• Strong visual sense, creativity and attention to detail.

Candidate Profile

• 46 years of relevant experience in digital content, social media, branded content or creative production.
• Experience in Building Materials, FMCG, Retail, Automobile or other consumer-facing brands preferred.
• Brand-side or strong agency experience preferred.
• Strong portfolio of personally executed videos, Reels, social creatives and storytelling content .
• Proactive, fast-moving and comfortable working independently.
• Willingness to travel locally for shoots and content creation.

Key Skills: Digital Content | Content Creation | Storytelling | Social Media | Reels | Video Editing | Premiere Pro | After Effects | Motion Graphics | Photoshop | Illustrator | Canva | Generative AI | Copywriting | Branding | Digital Marketing

Portfolio is mandatory. Candidates should share samples of personally created videos/Reels, social creatives, motion graphics and AI-enabled content.

Pl share your updated resume to 8610126715