Senior Content Writer

Pepper · India

Role Overview

We are looking for a Senior Writer / SEO Copywriter to work with a leading FMCG brand and drive high-quality content across blogs, websites, and YouTube.

The role will involve creating engaging, SEO-led content that aligns with brand guidelines, search intent, and audience needs. The ideal candidate should have strong editorial judgment, excellent writing skills, and a solid understanding of SEO and digital content.

Key Responsibilities

• Own end-to-end creation of SEO blogs and website copy — from brief and keyword mapping through drafting, meta titles/descriptions, and final delivery.
• Write for SEO and AEO/AI-search, ensuring every piece is accurate, original, well-structured, and on-brand (voice + editorial guidelines).
• Produce GEO optimised YouTube descriptions/metadata
• Refresh existing content to lift search visibility, engagement, and performance.
• Manage multiple assignments to deadline, working from the client office.

Key Deliverables

• SEO blogs and articles
• Website content
• Landing page copy
• Content refreshes and optimization
• YouTube descriptions
• SEO titles and metadata
• Content recommendations and briefs

Requirement

• 3 to 6 years in content writing, SEO writing, copywriting, or editorial — with a strong track record of SEO-led blogs and website copy.
• Solid grasp of on-page SEO: keyword research, search intent, internal linking, metadata, and content optimization.
• Excellent command of English — grammar, structure, and storytelling — with the ability to adapt voice across audiences and brands.
• Strong research and fact-checking skills.
• Experience with FMCG, consumer, lifestyle, beauty, or food brands preferred.