Copywriter
Mentor Match · India
FULL TIME
Job Description
About the Role
Mentor Match is looking for a Performance Copywriter to craft high-converting ad copy across Google, Meta, and other digital channels. You'll write scroll-stopping, results-driven copy that drives tutor sign-ups and parent/student enrollments across our IGCSE, British, American, IB, and CBSE curricula.
What You'll Do
- Write and test ad copy (headlines, primary text, CTAs) for Meta, Google, and affiliate campaigns
- Collaborate with the performance marketing team to align copy with campaign goals and audience segments
- A/B test messaging to optimize CTR, conversion, and cost-per-acquisition
- Adapt tone and messaging for different audiences (parents, students, tutors) and markets (UAE, India)
- Write landing page copy, email campaigns, and social ad creatives
- Stay on top of trends in performance marketing and edtech messaging