Truva - Performance Marketing

Role: Performance marketing Location: Powai, Mumbai Company Overview Truva | Candidate Pitch Deck Role Overview At Truva, digital marketing is an important part of our customer acquisition strategy. We are looking for a Performance Marketing specialist to drive lead generation and maximize ROI through Google Ads, Meta Ads, and other paid channels. In this role, you will be responsible for planning, executing, and optimising campaigns to attract both buyers and sellers in the resale real estate market. You will oversee budget allocation, audience targeting, A/B testing, and landing page optimization, ensuring our marketing efforts are data-driven and continuously improving. Additionally, you will play a role in SEO initiatives to enhance visibility and organic reach. Key Responsibilities Pl