Social & Creative Lead

Creative Lead — Social & Content (Beauty & Skincare) Location: India · Remote · Full-Time Compensation: Up to ₹1,00,000/month, based on portfolio and creative ability We're building a portfolio of emerging beauty, skincare and personal-care brands, and we're looking for a genuinely creative person to own their social presence. This is an ownership role. We care far more about how you think and what you can make than how many years you've spent doing it. A sharp creative with two years and a killer eye beats a six-year scheduler here every time. You'll run multiple brands across two very different voices, and you need to switch cleanly between them: Clinical, youthful skincare — a dermo-cosmetic brand aimed at teens and young adults, plus a targeted foot-care brand. Restrained, precise, credible. Confident without shouting. Gen-Z SPF — a playful, lowercase, internet-native sun-care brand built for the feed. Same person, different registers. The core skill is code-switching, not one fixed aesthetic. What you'll own Social strategy and creative direction across all brands Monthly and campaign content calendars Concepts for Reels, Stories, carousels and launches Captions, hooks and short-form copy in each brand's voice Directing designers, editors and creators through clear briefs Influencer and UGC seeding, outreach and collaborations Launch planning, publishing and community engagement Tracking what's working and cutting what isn't Keeping every brand visually and verbally distinct Who you are Strong creative instinct and visual taste — this is our 1 filter Native fluency in Reels, short-form and internet culture Real understanding of Gen-Z and teen behaviour online Able to write both restrained clinical copy and playful Gen-Z copy convincingly Self-directed — you move without needing to be re-briefed Organized enough to run several brands without dropping threads Comfortable using analytics as a tool Experience is welcome but secondary to what you can actually make What we're not looking for Schedulers, trend-reposters, template factories. If your work looks generic, this isn't the role. Portfolio required Share 2–3 accounts, brands or campaigns you personally worked on. For each, tell us what you owned, whether you drove strategy or content or both, and any results you're proud of. Original work matters more than big-brand logos.