Analyst - MA Leads Management, Digital Marketing

Overview This role focuses on managing and optimizing the end-to-end lead management process for website and marketing campaign inquiries. Key responsibilities include monitoring campaign performance and incoming requests, improving lead capture and nurturing workflows, producing lead and conversion reports, and using tools like marketing automation platforms and Salesforce to track results. The position also involves ensuring data quality and system synchronization, determining lead readiness, routing qualified leads to the right sales representatives, and assigning other inquiries to the appropriate teams. How you'll make an impact Responsibilities: Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. Work clos