Shopper Marketing & Planning Manager

Your Purpose The Shopper Marketing work with operations to understand needs and align on plan, communicate to all key stakeholders throughout the entirety of the project, and project manage through execution. Supports merchandising with multi-table sampling activations that is an ongoing merchandising initiative for every week during the year Managing agency and timeline for the creative development process of all shopper marketing projects, category projects, and holidays; this includes ensuring timeline is accurate, understanding the business needs of category and other key departments (like pharmacy, HR, Corporate Affairs) to include in developing the creative brief for creative execution. Approve and manage artwork timelines, ensure approval from stakeholders (internal and external vendor partners) Assigns and monitors work of shopper marketing coordinator Supporting Leadership Through the 5 Es As a leader, you are expected to model and reinforce our leadership expectations through the 5Es Leadership Framework – serving as both an example and a multiplier of leadership impact across teams and functions: Envision: Craft a bold, strategic vision that aligns with the company’s direction. Communicate clearly and consistently to ensure every team understands the “why” behind the work and feels connected to the bigger picture. Energize: Cultivate a high-energy, resilient environment where passion, recognition, and urgency fuel momentum. Drive engagement across levels by being visible, present, and inspiring in your leadership. Enroll: Build alignment and commitment by involving others early and often. Create clarity around change, communicate transparently, and ensure all stakeholders feel heard, valued, and empowered to act. Enable: Break down barriers, advocate for necessary resources, and build capability across your teams. Champion development, empower decision-making, and foster a culture of continuous learning and ownership. Execute: Deliver results that matter. Turn strategy into action with prevision and agility, ensure accountability, and continuously improve outcomes through clear priorities, strong follow-through, and data-driven decisions Qualifications - External What You Bring Bachelor’s Degree in Marketing, Business, or related field 4+ years work experience in marketing or corporate merchandising, brand or retail Strong analytical and strategic thinking skills Demonstrated knowledge of brand fundamentals and retail operations Proficiency in Microsoft Office (Word, PowerPoint, Excel) Excellent communication and project management skills Preferred: Combination of brand/CPG and retail marketing 6+ years of cross-functional experience, with at least 3 years working across merchandising and marketing teams Experience with Power BI, Stratum, and/or Circana/IRI Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be provided, in accordance with applicable laws, to enable qualified individuals with disabilities to perform the essential functions of the position. Physical Demands Physical demands include, but are not limited to, high aptitude for standing and walking endurance, sitting while driving to various stores, lifting and carrying up to 50 pounds, pushing and pulling climbing ladders of various types, bending, squatting, and kneeling, and working in different temperatures inside and outside the store.