PERFORMANCE MARKETER

Company: B-Tech Digital Agency Location: Coimbatore Job Type: Full-Time Experience: 0– Years Preferred About the Role B-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management . The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients . Roles & Responsibilities Plan, create and manage Facebook & Instagram (Meta) Ad campaigns Handle Lead Generation, Traffic, Engagement and Conversion campaigns Research and create relevant target audiences, custom audiences and retargeting audiences Monitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROI Perform A/B testing on creatives, ad copy, audiences and campaign strategies Identify winning campaigns and scale them effectively Coordinate with the Graphic Design & Content Team for ad creatives Manage clients' Facebook & Instagram social media accounts Plan and maintain social media content calendars Monitor campaign budgets and daily ad spend Analyse lead quality and campaign performance Prepare weekly/monthly performance reports Provide recommendations to improve client campaign results Stay updated with Meta Ads trends, algorithm changes and digital marketing strategies Required Skills Strong practical knowledge of Meta Ads Manager Facebook & Instagram Advertising Lead Generation Campaigns Audience Targeting & Retargeting Campaign Optimization A/B Testing Social Media Management Basic understanding of Meta Pixel and conversion tracking Ability to analyse campaign metrics and make data-driven decisions Good communication and team coordination skills Added Advantage Knowledge or experience in: Google Ads Google Analytics 4 (GA4) Google Tag Manager Meta Pixel / Conversion API Canva Landing Page Optimization Marketing Automation Candidate We Are Looking For We are looking for someone who is result-oriented rather than just task-oriented . The candidate should understand: Ad Spend → Campaign → Leads → Lead Quality → Conversion → ROI Previous campaign results, portfolio or Meta Ads performance screenshots will be an added advantage. Performance KPIs Performance will primarily be evaluated based on: Cost Per Lead (CPL) Lead Quality Click-Through Rate (CTR) Cost Per Click (CPC) Conversion Performance Campaign ROI / ROAS where applicable Budget Utilization Client Campaign Performance Reporting & Optimization Quality How to Apply Send your: Resume Previous Campaign Portfolio / Results B-Tech Digital Agency, Coimbatore WhatsApp: / Join B-Tech Digital Agency and turn ad spend into real business results. ith their audience, and achieve measurable results.