UK - Senior Social Manager

b Overview /b p In this role you will own a portfolio of key social accounts, delivering market-leading channel strategies to fuel client growth. You will be a trusted strategic partner, leading on strategy and campaign quality while mentoring junior team members. Expect to drive cross-channel initiatives, identify opportunities, and help shape Incubeta’s channel proposition. This is an autonomous, impact-driven role with a strong focus on client relationships and team development. /p b Pay / Benefits /b ul li flexible, credit-based benefits package including healthcare /li li pension contributions /li li gym memberships /li li performance-related bonuses /li li in-house L D support with development reviews /li li career progression support /li /ul b Responsibilities /b ul li Own long-term client relationships and act as a strategic partner for growth /li li Oversee setup, execution, and QA of campaigns ensuring alignment with goals /li li Communicate strategic outcomes and actions clearly in calls/meetings /li li Escalate and resolve client queries, including on smaller accounts within your team /li li Understand client business, priorities, competitors, and product to inform strategy /li li Own and implement channel strategy independently across accounts /li li Roll out new tests/ideas to improve performance and analyze outcomes /li li Manage large client projects and support growth across accounts /li li Drive development of the channel proposition, best practices, and team processes /li li Support external brand via marketing collateral /li li Stay updated on platform/industry changes and feed back into strategy /li li Ensure smaller accounts under direct reports meet performance goals and GP /li li Lead overall account strategy in the absence of a Client Director /li li Guide cross-channel strategy for large and small new business proposals /li li Share efficiencies and learnings with the wider team /li /ul b Key requirements /b ul li Proven experience managing large, complex client accounts in a performance marketing or digital media agency /li li Track record of building trusted, strategic client relationships that drive retention and advocacy /li li Strong campaign management and QA discipline with independent channel strategy capability /li li Demonstrated success identifying and converting growth opportunities (cross-sell, upsell, new business) /li li Experience managing and developing junior team members with performance feedback and OKR support /li li Comfort leading overall account strategy when no Client Director is present /li li Proactive, test-and-learn mindset with interest in improving agency proposition and process /li /ul ul li Relationship building /li li Strategic thinking /li li Clear communication /li li Channel strategy development /li li Campaign management and QA /li li Data-driven decision making and forecasting /li /ul