Area Sales Manager

Beyond13 Apparels · India

About Us:

Beyond13 Apparels is a fast-growing company building new-age innerwear brands in a category that has been widely underserved. We are expanding our offline distribution network and are looking for an early-team member with massive growth potential to help scale our presence PAN India.

Role Overview:

As Area Sales Manager, you will lead the buildout of our offline distribution network. Working directly with the founders, you will appoint and manage distributors, drive product placement at the retail level, and generate secondary demand across markets. This is a foundational role with significant scope to grow as the company grows.

Key Responsibilities:

• Identify, appoint, and manage distributors across regions PAN India
• Establish primary placement of products with distributors and retail partners
• Build and drive secondary demand at the retailer and consumer level
• Work closely with founders on sales strategy, forecasting, and market expansion planning
• Track distributor performance, monitor sell-through, and ensure healthy inventory movement
• Set and achieve regional sales targets
• Provide on-ground market intelligence on competition, pricing, and demand trends
• Build and maintain strong, long-term relationships with channel partners

What We're Looking For:

• 2-3 years of offline sales experience, preferably in apparel, innerwear, FMCG, or a distributor-led category
• Proven track record of appointing and scaling a distributor network
• Strong understanding of primary and secondary sales dynamics in general trade
• Willingness to travel extensively across markets
• Entrepreneurial mindset comfortable with an early-stage, high-growth environment
• Strong negotiation, relationship-building, and analytical skills
• Self-starter who can operate with limited structure and drive results independently

Why Join Us:

• Be part of the early team in a fast-growing brand creating a new category
• Direct collaboration with founders on strategy and scale
• Massive growth potential as the company expands its offline footprint
• Ownership and impact from day one