Creative Director, Brand & Campaigns

WE'RE ZOOM. AND WE'RE FOR CREATORS.

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Zoom designs and produces a wide array of electronics and accessories for the Music, Film and Podcast industries. Our products are used world-wide by sound designers, musicians, podcasters, filmmakers, location sound professionals, electronic news gatherers, content creators, and anyone who needs to create amazing digital content.
Zoom's corporate culture is a fusion of engineers and artists; a combination of advanced technological skills and the sense and desire to employ them creatively and imaginatively. Our mission is to design, develop and manufacture high-end, and easy-to-use creative tools that allow anyone, from amateur to professional, to more freely express their creative ideas in today's digitally driven world.
POSITION OVERVIEW
The Creative Director, Brand & Campaigns is a full-time position that works collaboratively as part of the marketing team. This is a strategic role. You will own the big idea behind every new product launch and marketing campaign, define and protect the Zoom brand voice across every place it shows up, and set the creative direction that designers, videographers and agency partners bring to life.The role is hands-on as well as conceptual. You will contribute copy across campaign headlines, positioning statements, and brand messaging alongside the marketing team and outside partners.We expect fluency with AI tools as part of the creative process for exploring more directions early, getting from idea to mockup faster, and helping a small team produce at scale.Because of the nature of our products, this job requires you to take nuanced, technical information and find the human, creative story inside it.Social media is central to how our audience discovers and evaluates gear, and that's where our ideas have to land. You'll create campaign concepts built for these platforms and grounded in creator culture. Your job is coming up with something worth posting.Along with the marketing team, the Creative Director will collaborate with other internal departments, Zoom Corporation headquarters in Japan, and third party contractors, vendors, and agencies.We are looking for an out-of-the-box thinker with a passion for brand development, a real feel for creator culture, and the ability to turn big ideas into work that sells products.
RESPONSIBILITIES:
Develop the overarching creative concept and campaign platform for new product launchesDefine, document and evolve the Zoom brand voice, positioning and creative standardsSet creative direction for designers, photographers/videographers and outside agencies, and give clear, constructive feedback on the workContribute headlines, positioning statements and key brand messaging, and review copy produced by the team and outside partners for voice and consistencyPartner with the product team early to understand what we're building and shape how it goes to marketTake the lead at video and photo shoots, directing talent and crew to ensure we capture everything the campaign requiresPresent concepts and campaign strategy to marketing leadership and to Zoom Corporation headquarters in JapanWrite creative briefs and guide third party agencies and production partnersEnsure brand consistency across web, packaging, retail, advertising, social media, video and events
QUALIFICATIONS:
5+ years in brand, creative or campaign development, at an agency or on an in-house teamExperience in the music industry and/or consumer audio electronics strongly preferredA portfolio of campaigns you conceived and led, showing the thinking behind the workAbility to translate technical product detail into an emotional, creative storyFluency in creator culture and current social media and web trendsStrong conceptual and presentation skills, including the ability to sell an idea through storyboards, sketches and writingAbility to manage multiple projects simultaneously, prioritize workflow, and meet time-sensitive deadlinesAbility to travel for trade shows and video/photo shoots as needed
ADDITIONAL SKILLS
Experience launching consumer hardware or technical productsExperience building creator, artist or influencer partnership programsFamiliarity with AI tools for concepting, drafting and visualizationPersonal experience as a musician, filmmaker, podcaster or engineerThis is an on-site position, located at the Zoom North America office in Hauppauge, New York. xzbcwsv Please include a cover letter with your application that includes a website location/IG handle where your work can be found.Job Type: Full-time
Pay: $50,000.00 - $80,000.00 per year
Benefits:401(k)401(k) matchingDental insuranceHealth insurancePaid time offVision insurance
Ability to Relocate:Hauppauge, NY 11788: Relocate before starting work (Required)
Work Location: In person