Demand generation specialist
SPECTRAFORCE India · Delhi, India
FULL TIMEpermanent
Job Description
We are looking for a handson Demand Generation Specialist to drive qualified B2 B leads and enterprise pipeline through Google Ads, Linked In campaigns, ABM, and marketing automation. The role will manage full Funnel campaigns, Hub Spot workflows, lead nurturing, sales alignment, performance analytics, landing-page optimization, and technical SEO initiatives.
Key Responsibilities
Plan, execute and optimize integrated B2 B demand-generation campaigns.
Manage paid acquisition across Google Search Ads and Linked In Campaign Manager
Develop and execute Account-Based Marketing (ABM) campaigns targeting high-value accounts and decision-makers.
Build and optimize the complete funnel: Lead → MQL → SQL → Opportunity → Pipeline → Revenue.
Manage lead scoring, segmentation, lifecycle stages, nurturing workflows and lead routig
Use Hub Spot to support campaign execution and CRM integration.
Partner closely with Sales and SDR teams to improve lead quality, conversion and sales handoff.
Execute email marketing, content-led campaigns, webinars and other demand-generation initiatives.
Optimize landing pages, website conversion paths and campaign performance.
Track and report on qualified leads, SQLs, opportunities, pipeline contribution, CPL, cost per SQL, CAC, ROI and attribution.
Continuously test audiences, messaging, creatives, landing pages and campaign strategies to improve performance.
Required Skills & Experience
B2 B performance marketing or demand generation experience
Strong hands-on Google Ads and Linked In Campaign Manager experience
Practical ABM and Linked In Sales Navigator experience
Hub Spot or similar marketing automation experience
Knowledge of lead nurturing, scoring, CRM workflows and sales alignment
Strong analytical and optimization skills
Basic technical SEO and awareness of GEO/AIO trends
Preferred Background
Experience in B2 B Saa S, enterprise technology, IT services, cybersecurity, HR-tech, fintech, cloud, AI, Mar Tech or other technology-driven businesses will be an advantage.
Key Responsibilities
Plan, execute and optimize integrated B2 B demand-generation campaigns.
Manage paid acquisition across Google Search Ads and Linked In Campaign Manager
Develop and execute Account-Based Marketing (ABM) campaigns targeting high-value accounts and decision-makers.
Build and optimize the complete funnel: Lead → MQL → SQL → Opportunity → Pipeline → Revenue.
Manage lead scoring, segmentation, lifecycle stages, nurturing workflows and lead routig
Use Hub Spot to support campaign execution and CRM integration.
Partner closely with Sales and SDR teams to improve lead quality, conversion and sales handoff.
Execute email marketing, content-led campaigns, webinars and other demand-generation initiatives.
Optimize landing pages, website conversion paths and campaign performance.
Track and report on qualified leads, SQLs, opportunities, pipeline contribution, CPL, cost per SQL, CAC, ROI and attribution.
Continuously test audiences, messaging, creatives, landing pages and campaign strategies to improve performance.
Required Skills & Experience
B2 B performance marketing or demand generation experience
Strong hands-on Google Ads and Linked In Campaign Manager experience
Practical ABM and Linked In Sales Navigator experience
Hub Spot or similar marketing automation experience
Knowledge of lead nurturing, scoring, CRM workflows and sales alignment
Strong analytical and optimization skills
Basic technical SEO and awareness of GEO/AIO trends
Preferred Background
Experience in B2 B Saa S, enterprise technology, IT services, cybersecurity, HR-tech, fintech, cloud, AI, Mar Tech or other technology-driven businesses will be an advantage.
Details
| Company | SPECTRAFORCE India |
| Location | Delhi, India |
| Type | FULL TIME |
| Niche | general |
| Experience | permanent |