SEO & Web Development Specialist

SEO & Web Development Specialist is responsible for the strategy, execution, and optimization of the company’s digital marketing infrastructure. This role bridges marketing and technology, with ownership of SEO, paid media, website performance, analytics, reporting, and system integrations.

If your skills, experience, and qualifications match those in this job overview, do not delay your application.
The position also owns recurring performance reporting across SEO, paid media, website, and lead-generation channels. This individual is expected to go beyond simply reporting metrics by identifying trends, diagnosing performance changes, clearly communicating what is improving or declining and why, and recommending actionable next steps. A proactive approach to identifying issues, opportunities, and areas for optimization is essential.
This individual will work closely with the CEO and CMO to ensure all digital platforms, campaigns, and tracking systems are operating efficiently, accurately, and driving measurable growth.
Key Responsibilities
SEO Strategy & ExecutionOwn and lead the company’s SEO strategy across all service lines and marketsConduct keyword research, competitive analysis, and content gap analysisMonitor rankings, traffic, and performance trends using tools (e.g., SEMrush, Google Search Console)Optimize on-page and technical SEO (site structure, metadata, schema, page speed, indexing)Partner with Creative Marketing Strategist to guide blog strategy, ensuring content aligns with SEO goalsIdentify and implement local SEO strategies, including service area optimization
Website Development & OptimizationManage and maintain company websites across platforms (WordPress, Webflow, etc.)Build and optimize landing pages for campaigns, ensuring conversion best practicesImprove website performance including speed, UX, mobile responsiveness, and conversion ratesImplement tracking scripts, pixels, and tagging across all digital propertiesTroubleshoot technical issues and ensure site uptime and functionality
Paid Media ManagementPlan, create, and optimize paid media campaigns across:Google Ads (Search, Performance Max)Local Services Ads (LSA)Microsoft/Bing AdsManage budgets across multiple markets and service linesMonitor campaign performance and make real-time optimizationsConduct keyword strategy, bid adjustments, and audience targetingEnsure proper conversion tracking and attribution across all campaigns
Data, Reporting & AnalyticsBuild and maintain dashboards (Data Studio preferred) for:Paid media performanceSEO performanceLead tracking and attributionAnalyze campaign performance and provide actionable insights to leadershipIdentify trends, anomalies, and opportunities for growthEnsure data accuracy across all platforms and reporting tools
Marketing Technology & IntegrationsDevelop and maintain integrations between platforms using APIsSupport CRM, email marketing, and lead tracking systems (e.g., ActiveCampaign or similar)Ensure proper data flow between systems (Google Ads, LSA, CRM, analytics tools)Implement automation where possible to improve efficiency and reportingPartner with CIO on technical infrastructure and system improvements
Local Listings & Reputation ManagementManage and optimize Google Business Profile listings across all locationsEnsure consistency of NAP (Name, Address, Phone) across platformsMonitor performance and visibility in local search and map pack rankingsSupport review generation and reputation monitoring strategies
Cross-Functional CollaborationWork closely with:Creative team on SEO-driven contentMarketing leadership on paid media campaign strategy and budgetingCIO on technical initiatives and infrastructureProvide technical guidance to improve marketing effectiveness across departments and other tasks assigned
Required Qualifications5+ years of experience in digital marketing, marketing technology, or similar roleStrong experience in SEO (technical, on-page, and local SEO)Proven experience managing paid media campaigns (Google Ads, PPC, LSA)Experience with website platforms such as WordPress and/or WebflowStrong analytical skills with experience in reporting tools (Looker Studio preferred)Experience with conversion tracking, tagging, and analytics platforms Working knowledge of APIs, data integrations, and marketing systemsCoding experience (HTML, CSS, JavaScript required; additional languages a plus)Ability to manage multiple projects and priorities in a fast-paced environment
Preferred QualificationsStrong front-end web development and technical troubleshooting experience, with the ability to implement and maintain marketing-related website functionality, tracking, integrations and landing pages.Experience in home services or multi-location businessesFamiliarity with tools such as SEMrush, Google Search Console, Google Tag ManagerExperience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, etc.)Understanding of attribution modeling and lead tracking systems
Key CompetenciesStrategic thinker with strong technical execution skillsData-driven decision makerDetail-oriented with a focus on accuracyStrong problem-solving and troubleshooting abilitiesAbility to translate technical concepts into clear business insightSelf-starter with the ability to work independently
Pay: up to $200,000 per year
Must be located in the United States. xzbcwsv Employer would prefer in-office or hybrid, but is open to remote work for the right candidate.
Benefits:401(k)Dental insuranceEmployee discountHealth insuranceLife insurancePaid time offReferral programVision insurance