Area Sales Manager

Novasol Ingredients Pvt. Ltd. · Delhi, India

Novasol Ingredients Pvt. Ltd. is a leading food ingredient solutions company providing ingredients and application-focused solutions across Bakery, Dairy, Ice Cream, Processed Foods, Beverages, Snacks, Confectionery, HoReCa, Human Nutrition and Pharma . The company combines ingredient sourcing with technical support, product development and application expertise

Roles & Responsibilities – Area Sales Manager – Techno Commercial

• Drive sales and business development for food ingredients solutions across Delhi NCR and assigned territories.
• Develop new customers in Market.
• Manage key accounts and build long-term relationships with Purchase, R&D, QA, Production and senior management.
• Achieve monthly, quarterly and annual sales and gross-margin targets through effective territory planning and execution.
• Identify customer requirements and recommend suitable food ingredient/flour solutions in coordination with the R&D and Application teams.
• Generate and manage customer trials , coordinate product samples and ensure successful conversion of trials into commercial business.
• Prepare techno-commercial proposals, quotations and pricing and lead commercial negotiations with customers.
• Expand business within existing accounts through cross-selling, up-selling and introduction of new Novasol products.
• Build a strong sales pipeline through market mapping, customer visits, referrals, industry networks and new business opportunities.
• Monitor market trends, competitor activities, pricing and customer requirements and provide actionable market intelligence to management.
• Coordinate with Procurement, R&D, Quality, Supply Chain and Finance to ensure smooth order execution, customer service and complaint resolution.
• Monitor collections, outstanding payments, sales forecasts and MIS , ensuring timely reporting and healthy working-capital management.