Lead Generation Specialist (Appointment Setter) — B2B Merchant Services

HireOn · Lahore, Lahore District; Punjab, Pakistan

Role: Lead Generation Specialist — B2B

Merchant Services

Position : Lead Generation Specialist / B2B Appointment Setter
Employment Type : Full-Time
Industry : Fintech / Merchant Services / B2B Lead Generation

About the Role

Payment Circle is looking for a highly skilled Lead Generation Specialist with proven experience generating qualified B2B leads.

This is not a basic data-entry or list-building position. We need someone who understands how to identify the right businesses, locate decisionmakers, build targeted prospect lists, conduct outbound outreach, test different acquisition channels, and consistently generate qualified conversations for our sales team. Our target customers are primarily owners and decision-makers of U.S.-based online businesses that need merchant accounts and payment-processing solutions.

Key Responsibilities

• Generate qualified merchant-services leads for Payment Circle.
• Research and identify online businesses that match our target customer profiles.
• Find business owners, founders, CFOs, operations managers, finance leaders, and other relevant decision-makers.
• Build targeted prospect databases by industry, size, location, processing profile, and business model.
• Conduct outbound outreach through:
  • Cold email
  • LinkedIn
  • Phone prospecting
  • Business directories
  • Industry databases
  • Referral opportunities
  • Online communities
  • Partnerships
  • Other proven B2B acquisition channels
• Create and manage prospecting sequences.
• Personalize outreach based on the merchant's industry and business model.
• Qualify prospects before handing them to sales.
• Identify merchants that may be experiencing:
  • High processing costs
  • Processor limitations
  • Account holds
  • Gateway limitations
  • Scaling problems
  • Recurring-billing issues
  • International/payment restrictions
  • High-risk or specialized underwriting challenges
• Maintain accurate lead information inside the CRM.
• Track outreach activity and lead sources.
• Test new lead-generation strategies.
• Analyze which industries, messages, channels, and campaigns produce the highest-quality opportunities.
• Coordinate closely with the inbound sales team to understand lead quality.
• Continuously improve targeting based on approval and conversion data.

Primary Target Markets

• E-commerce and DTC brands
• SaaS companies
• Subscription businesses
• Digital products and memberships
• Professional services
• Marketing agencies
• Supplements and nutraceuticals
• Health, wellness, and eligible telehealth businesses
• Online courses and coaching
• Travel and ticketing businesses
• B2B online businesses
• Online marketplaces
• Other eligible internet-based businesses

The Lead Generation Specialist is expected to understand that not every business is a suitable merchant-services prospect. Lead quality is more important than simply generating large lists.

Required Experience

• Proven B2B lead-generation experience.
• Demonstrable history of generating qualified leads or booked meetings.
• Strong experience with prospect research.
• Strong cold-email knowledge.
• LinkedIn prospecting experience.
• Experience finding business owners and decision-makers.
• CRM experience.
• Ability to segment leads by industry and qualification criteria.
• Understanding of deliverability, domain reputation, email verification, and outreach best practices.
• Strong spreadsheet/data-management skills.
• Experience measuring conversion rates and campaign performance.

Preferred Tools Experience

• LinkedIn Sales Navigator
• Apollo
• ZoomInfo
• Clay
• Instantly
• Smartlead
• Lemlist
• Hunter
• Snov.io
• RocketReach
• Crunchbase
• Google Maps / Google Search
• BuiltWith
• Similarweb
• HubSpot or other CRMs

Equivalent tools are completely acceptable. We care more about results and methodology than knowledge of one particular platform.

Preferred Background

• Merchant services
• Payment processing
• Fintech
• SaaS
• Financial services
• Business lending
• Banking
• B2B technology
• Digital agencies
• High-ticket B2B services