Senior UX Writer

Senior UX Writer At Traya Health About Us : Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track. Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all. Our Vision We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences. About the Role : ● Own and optimize app and web copy to improve click-through rates (CTR), drive successful experiments, and build a customer panel for copy testing. ● Own CTR and conversion rate (CVR) performance across push notifications, WhatsApp, and SMS communications. Develop a comprehensive understanding of the funnel and recurring campaigns, and continuously optimize copy through testing and iteration. ● Own in-app video content strategy and performance, including watch time and thumbnail CTR. Conduct topic and content research to develop high-quality videos in collaboration with in-house doctors. ● Develop a robust voice-of-customer program through call listening and transcript analysis, translating insights into actionable content and communication improvements.