Script writer- product ads

Job description

ABOUT CRETIKPANDA

We’re a fast-growing e-commerce brand house, building and scaling our brands from scratch.

From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.

Our mission is simple: create content that people love, share, and can’t scroll past.

ABOUT THE ROLE

We are looking for a creative and performance-driven Script Writer who can craft engaging and high-converting scripts for product advertisements on platforms like Facebook and Instagram. The ideal candidate understands audience psychology, hooks, and storytelling that drives conversions.

RESPONSIBILITIES

Write compelling scripts for short-form video ads (15–60 seconds) Create scroll-stopping hooks within the first 3–5 seconds Develop scripts focused on product benefits, problem-solving, and storytelling Collaborate with the marketing and creative team for ad concepts Adapt scripts based on performance data and feedback Write in multiple tones (Hinglish, direct response) Stay updated with current ad trends and viral formats Handle, guide and give training to juniors or interns working under you.

REQUIREMENTS

Strong command of English and Hindi (Hinglish preferred) Basic understanding of performance marketing and ad funnels Ability to write crisp, engaging, and conversion-focused content Creative mindset with attention to detail Prior experience in ad scripts, content writing, or similar roles is a must

PREFERRED SKILLS

Understanding of consumer psychology and buying triggers Knowledge of hooks and CTA writing Ability to analyse winning ads and replicate frameworks

Location: Rohini Sector 18

Salary: ₹25,000 – ₹35,000

Experience: Minimum 1 year