Digital Marketing Specialist - SEO, GEO and Lead Generation
ZakApps · Chennai, India
FULL TIME
Job Description
Job Type:
Work-from-Office (Chennai)
Experience:
3 - 5 years
Role Overview ZakApps is looking for a results-driven Digital Marketer to execute end-to-end digital strategies, with a
core focus of driving customer acquisition, optimizing SEO/GEO, and building a consistent pipeline of high-quality leads
for our SaaS products.
Key Responsibilities • Lead Generation: Generate qualified SaaS leads via digital campaigns, content, and partnerships. • Campaign Management: Execute multi-channel campaigns (SEO/GEO, email, content, and social media) aligned with business goals. • Pipeline & CRM: Manage prospect interactions, track sales activities, and optimize the conversion pipeline using CRM tools. • Market Intelligence: Conduct market research and competitor analysis to refine unique selling propositions (USPs) and identify growth opportunities. • Analytics & Reporting: Track KPIs (traffic, conversion rates, CTR, email open rates, engagement) and deliver data-driven optimization strategies. • Cross-Functional Collaboration: Partner with product development and sales teams to align growth strategies.
Qualifications & Skills • Education:
Bachelor’s or Master’s in Marketing, Communications, Business, or a related field. • Experience:
3–5 years in digital marketing, ideally within B2B software or SaaS products. • Core Competencies:
Proven track record in SEO, GEO, email marketing, content strategy, and social media management. • Tools:
Proficiency in Google Analytics, Google Search Console, SEMrush, Hootsuite, Mailchimp, and CRM systems. • Key Traits:
Strong project management, analytical problem-solving, creative writing, and excellent communication skills.
About ZakApps Founded in 2014, ZakApps is a fast-growing IT services and product company with 175+ associates across Chennai, London, and Dubai. We specialize in digital, technology, and consulting solutions for the retail, media, and advertising sectors.
Company Links • Website:
Work-from-Office (Chennai)
Experience:
3 - 5 years
Role Overview ZakApps is looking for a results-driven Digital Marketer to execute end-to-end digital strategies, with a
core focus of driving customer acquisition, optimizing SEO/GEO, and building a consistent pipeline of high-quality leads
for our SaaS products.
Key Responsibilities • Lead Generation: Generate qualified SaaS leads via digital campaigns, content, and partnerships. • Campaign Management: Execute multi-channel campaigns (SEO/GEO, email, content, and social media) aligned with business goals. • Pipeline & CRM: Manage prospect interactions, track sales activities, and optimize the conversion pipeline using CRM tools. • Market Intelligence: Conduct market research and competitor analysis to refine unique selling propositions (USPs) and identify growth opportunities. • Analytics & Reporting: Track KPIs (traffic, conversion rates, CTR, email open rates, engagement) and deliver data-driven optimization strategies. • Cross-Functional Collaboration: Partner with product development and sales teams to align growth strategies.
Qualifications & Skills • Education:
Bachelor’s or Master’s in Marketing, Communications, Business, or a related field. • Experience:
3–5 years in digital marketing, ideally within B2B software or SaaS products. • Core Competencies:
Proven track record in SEO, GEO, email marketing, content strategy, and social media management. • Tools:
Proficiency in Google Analytics, Google Search Console, SEMrush, Hootsuite, Mailchimp, and CRM systems. • Key Traits:
Strong project management, analytical problem-solving, creative writing, and excellent communication skills.
About ZakApps Founded in 2014, ZakApps is a fast-growing IT services and product company with 175+ associates across Chennai, London, and Dubai. We specialize in digital, technology, and consulting solutions for the retail, media, and advertising sectors.
Company Links • Website:
Details
| Company | ZakApps |
| Location | Chennai, India |
| Type | FULL TIME |
| Niche | general |