Media Planning Supervisor
Mile Marker · New York, New York, United States
FULL TIMEpermanent
Job Description
About Mile Marker: We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
For more information, go to the roleThe (Digital) Media Supervisor will work closely with our scalable media practice, balancing hands-on strategic and tactical execution with client leadership. The main goal is managing, scaling, and analyzing end-to-end media strategies and working within a sophisticated analytics suite to drive results. The ideal candidate will possess both strategic and execution skills, with the ability to present actionable data driven analysis to team members and clients alike. The Media Supervisor is responsible for the performance and mentorship of their team and the overall media plans executed on behalf of their clients. Strong understanding of digital media platforms is essential for success in this role. This is a hybrid role with Mile Marker headquartered in New York City.
What you'll doUtilize an understanding of consumer journey management in the development of data-driven and scalable media plansAnalyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clientsLead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusionsOwn projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality executionUnderstand client goals to organize them into well-supported media recommendations & strategies, ensuring alignment with target audiencesCraft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysisLead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solvingParticipate in strategic planning processes, including budget allocation and persuasive presentation creationBuild tactical plans from RFP to final presentation, ensuring precision and creativity.Create and confidently present strategic proposals and client povs, collaborating with internal teamsAssume shared responsibility for campaign planning, demonstrating expertise in market and audience dynamicsCoordinate with Digital, Traditional, Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversionDirect the workflow of Planning, Activation & Paid Search and Paid Social teams, ensuring adherence to best practices and strategic optimizationsAct as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmapsCultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives. xzbcwsv Manage day-to-day financial responsibilities including billing and actualization
Qualifications4-7 years media planning/buying.2+ years’ experience at a hands-on agency2+ years managing & mentoring media planning & buying teams2+ years with account / client services and/or project management responsibilities1+ years in managing reporting including analyzing both raw and refined data setsDigital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, ProgrammaticExperience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferredStrong experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc.Working knowledge of DTC and Financial verticals a plusAbility to organize and prioritize work and deliver with a sense of urgencyAbility to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasksAbility to work autonomously yet seek counsel when necessaryStrong ability to juggle multiple tasks while maintaining extraordinary attention to detailProficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
For more information, go to the roleThe (Digital) Media Supervisor will work closely with our scalable media practice, balancing hands-on strategic and tactical execution with client leadership. The main goal is managing, scaling, and analyzing end-to-end media strategies and working within a sophisticated analytics suite to drive results. The ideal candidate will possess both strategic and execution skills, with the ability to present actionable data driven analysis to team members and clients alike. The Media Supervisor is responsible for the performance and mentorship of their team and the overall media plans executed on behalf of their clients. Strong understanding of digital media platforms is essential for success in this role. This is a hybrid role with Mile Marker headquartered in New York City.
What you'll doUtilize an understanding of consumer journey management in the development of data-driven and scalable media plansAnalyze performance data to identify key trends, extract actionable insights, and communicate findings clearly and effectively to clientsLead day-to-day reporting analyzing both raw and refined data sets to draw actionable conclusionsOwn projects from initiation to completion, managing timelines, deliverables, and client relationships while ensuring alignment with strategic goals and high-quality executionUnderstand client goals to organize them into well-supported media recommendations & strategies, ensuring alignment with target audiencesCraft and execute media plans, including skilled negotiation, media buying, and campaign reporting and analysisLead the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solvingParticipate in strategic planning processes, including budget allocation and persuasive presentation creationBuild tactical plans from RFP to final presentation, ensuring precision and creativity.Create and confidently present strategic proposals and client povs, collaborating with internal teamsAssume shared responsibility for campaign planning, demonstrating expertise in market and audience dynamicsCoordinate with Digital, Traditional, Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversionDirect the workflow of Planning, Activation & Paid Search and Paid Social teams, ensuring adherence to best practices and strategic optimizationsAct as a main point of contact with adtech partners, inventory suppliers, and data providers, helping to drive roadmapsCultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives. xzbcwsv Manage day-to-day financial responsibilities including billing and actualization
Qualifications4-7 years media planning/buying.2+ years’ experience at a hands-on agency2+ years managing & mentoring media planning & buying teams2+ years with account / client services and/or project management responsibilities1+ years in managing reporting including analyzing both raw and refined data setsDigital technical experience (GA4, Google Ads, Google Campaign Manager and Looker/Data Studio as well as Affiliates, trafficking and tagging QA)Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, ProgrammaticExperience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferredStrong experience optimizing campaigns for conversion-focused KPIs, including ROAS, ROI, CPA, etc.Working knowledge of DTC and Financial verticals a plusAbility to organize and prioritize work and deliver with a sense of urgencyAbility to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasksAbility to work autonomously yet seek counsel when necessaryStrong ability to juggle multiple tasks while maintaining extraordinary attention to detailProficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets/Slides
Details
| Company | Mile Marker |
| Location | New York, New York, United States |
| Type | FULL TIME |
| Niche | marketing |
| Experience | permanent |